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Sweden’s Strengthened Gambling Act 2024: Consumer Protections and AML Fines



Sweden’s Enhanced Gambling Act 2024: Safeguarding Consumers and AML Penalties

In a move aimed at reinforcing consumer protections and curbing money laundering in the online gambling industry, Sweden is set to roll out significant amendments to its Gambling Act on April 1, 2024. These measures mark a crucial step in creating a safer and more responsible gambling environment.

Strengthening Consumer Protections

During year-end deliberations, the Swedish government consolidated various gambling amendments into a comprehensive bill, which has now been submitted to the Riksdag (Parliament) for legislative approval. This unified approach aims to enhance consumer safeguards, ensuring that online gambling remains a secure and enjoyable activity for all players.

Imposing Stringent Written Requirements

One key aspect of the bill is the introduction of stringent written requirements for telephone sales related to gambling services. Starting from April 1, 2024, all gambling-related telephone sales must be documented in writing to be considered valid. This measure ensures transparency and accountability in customer interactions, reducing the risk of misunderstandings or disputes.

Penalty Enhancements for AML Violations

The amended Gambling Act also includes provisions to address money laundering violations more effectively. Currently, penalties for breaching the Money Laundering Act are less severe than those for violating the Gambling Act. This incongruity has led to disputes over the valuation and imposition of Anti-Money Laundering (AML) penalties by the gambling inspectorate, Spelinspektionen.


To rectify this, the bill proposes an increase in penalty fees for gambling companies found guilty of AML infringements. This adjustment aims to bring greater consistency and fairness to the penalty system, ensuring that operators are held accountable for maintaining stringent AML practices.

Assessing Player Health and Finances

One of the most significant changes introduced by the amendments is the requirement for online gambling licensees to assess and analyze data regarding a player’s health and financial status. This assessment is deemed essential to “protect consumers from excessive gambling.” By monitoring and addressing potential issues, operators can play a proactive role in promoting responsible gambling behavior.

Future Revisions and Taxation Considerations

As Sweden continues its commitment to enhancing market protections under the Gambling Act of 2018, the industry can expect ongoing revisions. Additionally, the Swedish Parliament will debate increasing gambling income taxes from 18% to 22% in 2024, reflecting the government’s dedication to maintaining a robust and well-regulated gambling environment.

In conclusion, Sweden’s comprehensive amendments to its Gambling Act in 2024 signify a significant step forward in prioritizing consumer safety and combatting money laundering in the online gambling sector. These measures underscore the country’s commitment to fostering responsible gambling practices and ensuring the industry’s long-term sustainability.


Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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Veikkaus Teams Up with Playtech to Elevate Live Casino Experience



Revolutionising Live Casino Gaming: Veikkaus Partners with Playtech

In a groundbreaking move set to redefine the live casino gaming experience, Veikkaus, Finland’s state-owned gaming giant, has joined forces with Playtech, a leading iGaming content provider renowned for its cutting-edge live casino offerings. This strategic partnership heralds a new era of innovation and immersion in the Finnish iGaming market, promising players an unparalleled gaming adventure. Let’s delve into the details of this transformative collaboration and its implications for the future of live casino gaming in Finland.

Elevating the Live Casino Experience: A Strategic Alliance

Veikkaus and Playtech have embarked on a visionary collaboration aimed at enhancing the live casino landscape in Finland. With Playtech’s expertise in delivering premium live casino content and Veikkaus’ unparalleled market reach, this partnership sets the stage for a revolution in immersive gaming experiences.

A Long-Term Commitment to Innovation

This partnership isn’t just a short-term endeavour; it’s a strategic commitment to long-term innovation and growth. With an initial agreement spanning six years and the flexibility for renegotiation, Veikkaus and Playtech are poised to drive continuous evolution in the live casino sector, ensuring that Finnish players always have access to the latest and most thrilling gaming content.

Customised Gaming Solutions: Tailored for Finnish Players

Central to this collaboration is the creation of a bespoke, Veikkaus-branded studio that caters specifically to the preferences and expectations of Finnish players. This dedicated studio will feature Finnish-speaking live dealers, offering a personalised and authentic gaming experience across a diverse range of casino classics, including roulette and blackjack.


Embracing Innovation: Playtech’s Expertise in Action

Fredrik Sylvander, Commercial Director at Playtech, expressed enthusiasm for the partnership, emphasising Playtech’s commitment to delivering exceptional live casino experiences. By leveraging Playtech’s extensive network of live games and expertise, Veikkaus aims to elevate its offerings and provide players with unparalleled entertainment.

A Visionary Leap: Veikkaus’ Perspective

Riikka Seppänen, VP of iCasino at Veikkaus, echoed Sylvander’s sentiments, highlighting the meticulous selection process that led to Playtech’s appointment as a partner. With Playtech’s support, Veikkaus is poised to offer Finnish players an immersive and authentic gaming environment, setting new standards for excellence in the industry.

A Holistic Approach: Strengthening Player Protection

Beyond enhancing the gaming experience, Veikkaus remains steadfast in its commitment to player protection and responsible gaming. As part of its holistic approach to gaming, Veikkaus continues to prioritize initiatives aimed at promoting player well-being and ensuring a safe and secure gaming environment for all.

Driving Innovation Forward: A Look to the Future

As Veikkaus and Playtech forge ahead with their groundbreaking collaboration, the future of live casino gaming in Finland shines brighter than ever before. With a shared vision of innovation, excellence, and player-centricity, this partnership is poised to reshape the gaming landscape and deliver unparalleled entertainment to Finnish players for years to come.


Conclusion: The partnership between Veikkaus and Playtech marks a significant milestone in the evolution of live casino gaming in Finland. By combining their expertise and resources, these industry leaders are set to redefine the standards of excellence in the Finnish iGaming market, offering players an immersive, personalised, and unforgettable gaming experience. As the collaboration unfolds, the stage is set for a new era of innovation, excitement, and boundless possibilities in live casino gaming.

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