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Soft2Bet Expands into Ontario



Soft2Bet Breaks New Ground in Ontario: A Milestone for North American Expansion

In a strategic move that underscores its commitment to global expansion, Soft2Bet has successfully obtained the Certificate of Registration from the Alcohol and Gaming Commission of Ontario (AGCO), marking a pivotal entrance into the flourishing Canadian province of Ontario. This certification not only positions Soft2Bet to tap into one of North America’s most vibrant markets but also sets the stage for the launch of its eagerly anticipated iGaming brand. With Ontario’s gambling sector experiencing significant growth and Soft2Bet’s eye firmly on further expansion across North America, this milestone heralds an exciting new chapter for the online betting and gaming solutions provider.

The Ontario Advantage:

Ontario has rapidly emerged as a beacon for operators seeking to capitalize on the burgeoning North American iGaming market. The latest financial reports from the fourth quarter of 2023 illuminate the market’s dynamism, with a 21% surge in wagers totaling CA$17.2bn (US$12.7bn) and a 22% increase in gross gaming revenue (GGR) to CA$658m. These figures attest to Ontario’s compelling allure for operators and players alike, positioning it as a key battleground for market share and innovation in the iGaming sector.

Soft2Bet’s Strategic Expansion:

Beyond the immediate opportunity in Ontario, Soft2Bet’s strategic vision encompasses a broader ambition to solidify its presence across North America. The company’s active pursuit of a license in the state of New Jersey underscores its determination to extend its regulatory footprint and leverage the lucrative opportunities presented by the region’s diverse gambling landscape. Elisabeth Isaksson, Soft2Bet’s Head of Regulatory Compliance, emphasizes the significance of the AGCO registration as a testament to the diligent efforts of their compliance and regulatory teams, showcasing Soft2Bet’s readiness for North American ventures.

Corporate Growth and Regulatory Compliance:

Soft2Bet’s Ontario certification is a critical milestone in the company’s corporate expansion strategy. Martin Collins, Chief Business Development Officer at Soft2Bet, highlights the importance of growing their regulatory footprint as part of their overarching aim to become a leading player in the regulated markets. This forward-looking approach is underpinned by a commitment to compliance, ensuring that Soft2Bet not only enters new markets but does so with a foundation of responsible and ethical business practices.


A Look Ahead:

As Soft2Bet celebrates its entrance into the Ontario market and anticipates future expansions, the iGaming industry watches closely. The company’s journey into North America represents a significant step towards achieving its ambitious growth objectives, with Ontario serving as a launchpad for further ventures in the region. With a robust compliance framework and a clear vision for expansion, Soft2Bet is poised to make a lasting impact on the iGaming landscape, offering players innovative gaming solutions while navigating the complexities of regulatory environments.


Soft2Bet’s certification by the AGCO and subsequent entry into the Ontario market signify a momentous leap forward in the company’s North American expansion plans. By aligning its operations with the stringent regulatory standards of the AGCO and focusing on strategic growth, Soft2Bet is set to carve a niche for itself in the competitive iGaming industry. As it looks to build on this success and explore additional opportunities in regions like New Jersey, Soft2Bet’s journey represents a compelling case study in how adaptability, regulatory compliance, and strategic vision can drive success in the fast-evolving world of online betting and gaming.

Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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