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Soft2Bet Unveils 2023 Growth and Forecasts Key iGaming Trends for 2024



Soft2Bet, a trailblazer in the iGaming industry, has experienced remarkable growth in 2023. As we approach the end of the year, it’s time to look ahead at the trends poised to dominate the iGaming sector in 2024.

Discover the future of iGaming!

Soft2Bet reveals its 2023 successes and forecasts the groundbreaking trends reshaping the industry in 2024.

In 2024, gamification will not just expand; it will become deeply hyper-localized. Soft2Bet is at the forefront, customizing gamification features to cater to individual market preferences. Gamification’s increasing localization will captivate consumers’ attention and screen time more than ever before.

Yoel Zuckerberg, Chief Product Officer at Soft2Bet, explains, “Our innovative approach involves integrating social engagement features into our real-money gaming products, creating the Soft2Bet Motivational Engineering Gaming Application (MEGA). This gamification engine is pivotal in driving player engagement and enhancing gameplay experiences.”


Experience the future of gaming today! Explore Soft2Bet’s latest offerings and see how gamification is transforming player experiences.

The Era of Mobile Gaming is another trend to watch in 2024. With the mobile gambling market projected to reach over $150 billion by 2030, innovations in personalization and gamification on mobile apps are set to accelerate growth. iGaming brands, including Soft2Bet, must stay ahead of the curve with compelling mobile gaming offerings.

Artificial Intelligence (AI) will become more integrated, informing new features and enhancing user experiences. By employing AI for data analysis, companies like Soft2Bet can identify crucial trends and shifts in player preferences, applying these insights to refine platform features.

UI and UX enhancements, combined with player behavior analytics, will be key drivers of success in 2024. Staying up-to-date with the latest technologies and innovations is essential for iGaming companies aspiring to thrive.


Responsible gaming initiatives will take center stage, with companies investing more in this field, especially as they enter new jurisdictions with new regulations. Innovative, proactive, and user-friendly responsible gaming tools will become more prevalent in 2024.

MEGA, Soft2Bet’s Motivational Engineering Gaming Application, has been instrumental in the company’s success in 2023. This technology enables Soft2Bet to deliver highly personalized and localized products, a trend that will continue in 2024. Features like City Builder for casino players and Sports Stadiums for sports bettors are part of this tailored offering.

Uri Poliavich, founder and CEO of Soft2Bet, adds, “Adapting to evolving player preferences, harnessing cutting-edge AI, and ensuring a seamless user experience are key for 2024. With our MEGA solutions, advanced analytics, and a focus on responsible gaming, Soft2Bet is ready to lead and define the changing iGaming landscape.”

Soft2Bet’s EBITDA grew by more than 300% in 2023, driven by MEGA, and the company secured 10 new licenses in major markets. The effectiveness of MEGA is evident in the significant growth of the Betinia brand in Scandinavian markets.


Martin Collins, CBDO at Soft2Bet, concludes, “In 2024, we’re excited to further innovate and expand globally. It’s a pivotal year for us and the iGaming industry at large. We’re committed to driving these exciting trends and continue to disrupt and drive the industry forward.”

Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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