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New Jersey Spearheads Revolutionary Campaign to Combat Problem Gambling



NJ’s Bold Move: Launching Campaign Against Problem Gambling Awareness Month

In an era where the thrill of betting has never been more accessible, New Jersey takes a monumental leap forward. March, recognized globally as Problem Gambling Awareness Month, witnesses an unprecedented campaign. This initiative is not just about raising alarms; it’s about forging pathways to responsible gaming. Spearheaded by the visionary Attorney General Matthew Platkin, this campaign emerges as a beacon of hope. It aims to balance the scales, intertwining the excitement of gambling with the wisdom of restraint. Imagine a future where every bet is informed, every stake is measured, and support is just a call away. Welcome to New Jersey’s bold stride towards that future.

The Campaign Unveiled:

Amidst the frenetic energy of NCAA’s March Madness, New Jersey unveils its strategic offensive against problem gambling. With a robust $300,000 backing, the campaign, crafted by the Whippany-based marketing maestro Marketsmith, sets a new standard in public awareness initiatives. Overseen with precision by the Attorney General’s Office and the Division of Gaming Enforcement (DGE), this initiative is timed impeccably with major sporting events, including the electrifying Super Bowl LIX in 2025.

The Timing is Critical:

As the stakes rise with legal sports betting’s growing popularity, so does the urgency to address problem gambling. This campaign strategically places its messages during peak betting seasons – NBA Playoffs, NHL Stanley Cup Finals, and even the Summer Olympics. The goal is clear: embed responsible betting practices in the minds of bettors, especially when judgement could be clouded by alcohol or the heat of the moment.

Stark Realities and Bold Responses:

A comprehensive prevalence report by Rutgers University in 2023 laid bare the harsh realities – a troubling 6% high-risk problem gambling rate in New Jersey, far eclipsing the national average. The response? A campaign laser-focused on raising awareness about responsible gambling, offering a lifeline to those caught in gambling’s grip through resources and support services.


Objectives with Impact:

The campaign isn’t just about awareness; it’s about actionable change. It aims to highlight responsible gambling practices, provide tools for recognizing compulsive behavior, and promote self-exclusion programs and toll-free hotlines for immediate help. Attorney General Platkin and Mary Jo Flaherty, interim director of DGE, both underscore the critical importance of these resources in creating a safer gambling environment.

A Comprehensive Approach:

New Jersey’s commitment doesn’t end with awareness. The state is pioneering in providing tangible solutions for those vulnerable to gambling’s allure. From prevention strategies to robust support services, the campaign embodies a holistic approach to tackling problem gambling head-on.

The Helpline:

At the heart of this campaign is the free helpline, 1-800-GAMBLER, offering confidential support to those in need. It stands as a testament to New Jersey’s unwavering commitment to its citizens, ensuring no one battles the odds alone.


New Jersey’s campaign is not merely an initiative; it’s a revolution. It redefines the landscape of gambling, balancing the thrill with responsibility and care. As this campaign rolls out, it heralds a new era for gamblers and non-gamblers alike – an era where every bet is a responsible one, and support is always within reach. New Jersey is not just raising awareness; it’s raising the bar for what it means to gamble responsibly.


Transitioning from awareness to action, New Jersey’s campaign is a clarion call to all: gamble wisely, play responsibly, and remember, support is just a phone call away. In the face of challenges, New Jersey stands as a beacon of hope and a model for others to follow. The future of gambling is here, and it’s responsible, supported, and safe.

Andrew, a seasoned specialist in sports writing, joins the Gamingo.News editorial team, enriching our coverage with his profound expertise in sports journalism. His fascination with the sports industry ignited in his university days, where he excelled in collegiate sports analysis, eventually steering him towards the dynamic realm of sports betting and online gaming forums. Armed with a wealth of insight and experience, Andrew now channels his fervor for sports into insightful reporting, offering our readers exclusive updates and in-depth perspectives on the latest online gaming trends.

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