New Jersey Implements Updated Advertising Regulations and Initiatives

New Jersey Enhances Gambling Regulations with Updated Advertising Standards and Responsible Gambling Initiatives.

New Jersey is taking proactive steps to strengthen its gambling regulations by introducing new advertising standards and responsible gambling initiatives. State Attorney General Matthew Platkin unveiled these measures during the East Coast Gaming Congress, with the aim of promoting responsible gambling and protecting consumers.

The new regulations include setting clear standards for advertising by casinos and sportsbooks, requiring the prominent display of New Jersey’s 1-800-GAMBLER hotline in their ads, and prohibiting misleading claims such as “guaranteed wins” or “risk-free” bets that do not fully compensate for losses. Additionally, the regulations limit advertising in locations that could entice underage gambling and mandate that gambling operators provide an opt-out option for direct advertising.

Platkin emphasized that these measures are crucial as New Jersey’s gaming and sports wagering industries continue to grow, and the state has an obligation to assist individuals at risk for problem gambling. He stated that these initiatives will make it easier for individuals to access help when their gambling behavior becomes problematic and will better protect consumers.

In addition to advertising standards, New Jersey is also taking steps to streamline the process for individuals with gambling issues to self-exclude from casinos and their marketing. The state’s Division of Gaming Enforcement has created a new position to monitor the effectiveness of responsible gambling initiatives, including requirements for sportsbooks to analyze customer data for signs of problem gambling and intervene when necessary.

Furthermore, the state is making it more convenient for people to self-exclude by allowing video conference registrations and establishing a round-the-clock helpline for questions and assistance. The voluntary self-exclusion lists, which are shared with casinos and gambling-related affiliates, prohibit individuals on the list from gambling in person or online and receiving gambling marketing materials.

Keith Whyte, executive director of the National Council on Problem Gambling, applauded New Jersey’s efforts and expressed hope that other states would follow suit. These updated regulations and initiatives reflect New Jersey’s commitment to responsible gambling and protecting its residents from the potential harms of gambling addiction.