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Gambling Commission’s Fresh Data Methodology Reveals Insights



Unveiling Insights: British Gambling Commission’s New Survey Method

In a dynamic industry landscape, staying abreast of shifting gambling behaviors and revenue trends is paramount. Recently, the British Gambling Commission unveiled its revamped approach to data collection with the inaugural release of the Gambling Survey of Great Britain (GSGB). This groundbreaking initiative marks a significant departure from conventional methodologies, offering fresh insights into gambling participation and problem gambling prevalence across the UK. As a seasoned gambling professional, delving into the intricacies of this new survey method is indispensable for deciphering evolving consumer trends and regulatory dynamics. Let’s embark on a journey to uncover the transformative impact of the Gambling Commission’s pioneering research endeavor and its implications for the UK gambling sector.

The Gambling Commission’s decision to revamp its research methodology heralds a new era of data collection and analysis in the UK gambling landscape. The GSGB, designed to capture comprehensive data on gambling participation and problem gambling prevalence, represents a paradigm shift in regulatory research initiatives. By adopting a push-to-web methodology, the Commission aims to enhance data accuracy, frequency, and accessibility, empowering stakeholders with timely and nuanced insights into gambling behaviors among the British populace.

The inaugural wave of data collection for the GSGB, spanning from July to November 2023, involved approximately 4,800 adult respondents. Key findings from the survey reveal that 48% of respondents reported gambling activity within the preceding four weeks, with online gambling accounting for 38% of participation. Notably, the survey underscores demographic variations in gambling participation, with men aged 45 to 54 exhibiting the highest overall participation rate.

Ben Haden, the Research Director at the Gambling Commission, lauded the GSGB as a pivotal tool for monitoring gambling trends and subpopulation dynamics. The Commission’s commitment to quarterly data releases, supplemented by an annual report, underscores its dedication to transparency and evidence-based policymaking in the gambling sphere. Moreover, the GSGB’s endorsement by an independent review further solidifies its credibility and efficacy in capturing nuanced insights into UK gambling behavior.


Beyond gambling participation, the Gambling Commission’s recent data release sheds light on revenue trends within the UK online gambling market. With Online Gross Gambling Yield (GGY) reaching £1.3 billion in the third quarter, representing a 4% year-on-year increase, the sector continues to demonstrate resilience and growth. Notably, online slots emerged as the primary revenue driver, registering a record-breaking GGY of £618 million, underscoring the enduring popularity of this gaming vertical.

Amidst the revenue surge, real event betting experienced a notable uptick, with GGY doubling year-on-year to £196 million in December. This trend reflects the dynamic nature of the UK gambling market, characterized by evolving consumer preferences and shifting demand patterns across different gambling segments.

In conclusion, the British Gambling Commission’s pioneering efforts in data collection and analysis represent a significant milestone in shaping the future of the UK gambling industry. The GSGB’s comprehensive insights into gambling participation and revenue trends serve as invaluable resources for regulators, operators, and policymakers alike, enabling informed decision-making and proactive interventions to ensure a safe, transparent, and sustainable gambling environment. As the regulatory landscape continues to evolve, leveraging data-driven insights will be paramount in fostering responsible gambling practices and driving industry innovation in the UK and beyond.


Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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