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British Gambling Commission’s Innovative Data Collection Approach Reveals Insights into Gambling Trends

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Discover groundbreaking insights into gambling trends as the British Gambling Commission adopts an innovative ‘push-to-web’ survey methodology. This revolutionary approach has the potential to reshape our understanding of gambling behavior, shedding light on participation rates, motivations, and potential problem areas. With the aim of ensuring relevant and robust statistics, the Commission’s dedication to adapting its methods reflects its commitment to keeping pace with an ever-evolving industry.

The British Gambling Commission has embarked on a journey of innovation, revolutionizing the way it collects data on gambling participation and the prevalence of associated difficulties or harms. This bold step forward promises to provide a more comprehensive and accurate picture of gambling behavior in the UK.

The heart of this transformative project lies in the adoption of a ‘push-to-web’ survey methodology, poised to replace the Commission’s long-standing telephone surveys. This strategic shift has not occurred in isolation; it has been shaped by the valuable input of over 130 stakeholders, including extensive feedback garnered through engagement panels and workshops conducted as part of a consultation process in 2020.

While the findings remain classified as “official statistics in development” by the Office for Statistics Regulation, they represent a significant leap toward a deeper understanding of gambling patterns. Conducted by NatCen, the final phase of this groundbreaking project incorporated insights from previous stages, utilizing data collected from approximately 4,000 respondents between April and May 2023.

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Among these respondents, half had engaged in some form of gambling in the preceding four weeks, while 61 percent had participated in gambling activities over the previous 12 months. Within the first group, gender distribution was nearly equal, with 52.6 percent being men and 47.3 percent women.

The survey unveiled intriguing insights into gambling preferences across age groups. Those aged 45 to 54 exhibited the highest rate of gambling participation, standing at 61.6 percent, while individuals aged 75 and over had the lowest rate at 39.6 percent.

The National Lottery emerged as the most popular gambling activity, attracting 31.8 percent of participants in the previous four weeks. Notably, online lottery purchases outpaced retail purchases, with a ratio of 25 percent to 17.9 percent. Online sports betting saw participation at 11.6 percent, while in-person betting lagged behind at just 5.1 percent. Online casino gaming had a participation rate of 2.4 percent, and land-based casinos trailed at 1.5 percent.

When participants were questioned about their motivations for gambling, the top reasons cited were monetary gain and enjoyment. As for satisfaction levels, 44 percent of those who had gambled rated their last experience six or higher, while 37 percent gave it a neutral score of five. Intriguingly, 2.5 percent of respondents scored eight or above on the Problem Gambling Severity Index (PGSI).

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The adoption of the new survey methodology is not without its challenges. While it represents a significant step forward, it is worth noting that it achieved a lower response rate compared to the traditional face-to-face method. Furthermore, concerns have been raised that the survey may be more appealing to gamblers than non-gamblers. To address these issues, the Gambling Commission has enlisted Professor Patrick Sturgis from the London School of Economics to conduct an independent review of the new methodology.

Helen Bryce, Head of Statistics at the Gambling Commission, expressed the significance of this milestone, saying, “We have devoted substantial resources – money, people, and time – and collaborated with field experts to create the best consumer gambling survey possible.” She emphasized the need to establish a new baseline for tracking changes in gambling behavior in Great Britain.

As the Gambling Commission continues to adapt its methods, the upcoming findings and recommendations from Professor Sturgis’s review, expected early next year, will play a pivotal role in shaping the future of gambling data collection in the UK.

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Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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SOFTSWISS Jackpot Aggregator Sees 2.6x Surge in Bets: 2023 Report

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In a dynamic year for the iGaming industry, the SOFTSWISS Jackpot Aggregator has released its 2023 report, offering insights into significant trends and achievements.

Notably, the report reveals a staggering 2.6 times increase in bets participating in jackpots, shedding light on the growing appeal of these mechanics among operators and players alike.

A Year of Remarkable Growth

Throughout 2023, bets participating in jackpots experienced consistent quarterly growth, witnessing a remarkable 165% increase from January to December. By the end of the year, the total value of these bets had surged to an impressive 6.396 billion euros. Moreover, the number of jackpot campaigns witnessed a substantial growth of 3.8 times compared to the previous year, totaling 230 campaigns.

Expanding Reach and Impact

One of the standout achievements of 2023 was the expansion of the Jackpot Aggregator’s footprint. The number of brands utilizing its jackpot solution tripled within the year, culminating in over 70 active brands by year-end. This surge in adoption reflects a heightened level of market trust and interest in the product.

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Introducing the Prime Jackpot Campaign

A significant milestone of 2023 was the introduction of the Prime Jackpot campaign, which debuted in Q4. This innovative feature garnered considerable attention and interest from players across various casinos. The Prime Jackpot campaign allows operators to participate in shared prize pools, ensuring that rewards are drawn from the collective pool rather than from a specific brand operator. This approach not only offers larger rewards to attract more players but also enhances player engagement and loyalty while optimizing operational costs for operators.

Insights from SOFTSWISS

Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, shared his insights into the year’s achievements. He emphasized the noticeable increase in clients and connected casino brands, as well as the growing volume and value of bets in jackpots. He expressed satisfaction in witnessing clients actively embracing the Jackpot Aggregator and recognizing the added value it brings to their brand operations. The solution empowers operators to provide players with enhanced gaming experiences and more enticing winnings. Client feedback is actively collected and analyzed to ensure clients have access to the most sought-after tools and mechanics.

Looking Ahead to 2024

In 2024, the SOFTSWISS Jackpot Aggregator is set to extend its reach to a wider spectrum of clients. This expansion will be guided by a customized approach, ensuring that each client can tailor the product’s capabilities to meet their specific requirements.

Meet SOFTSWISS at ICE London

The SOFTSWISS Jackpot Aggregator team will be present at ICE London from February 6th to 8th, 2024. They are ready to showcase their latest advancements and engage in discussions with existing and potential clients.

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About SOFTSWISS

SOFTSWISS is a renowned international iGaming company that offers certified software solutions for managing gambling operations. With a dedicated team of over 2000 employees spread across Malta, Poland, and Georgia, SOFTSWISS holds multiple gaming licenses and provides comprehensive iGaming software solutions. Their diverse product portfolio includes the Online Casino Platform, the Game Aggregator featuring thousands of casino games, the Affilka affiliate platform, the Sportsbook software, and the Jackpot Aggregator. In 2013, SOFTSWISS made history by introducing the world’s first Bitcoin-optimized online casino solution.

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