Could a misstep in affiliate marketing cost Betfred dearly? The UK-based sports betting giant is facing a lawsuit filed by WeWinGames, an affiliate marketing company, in...
Boxxer has joined forces with Betfred, marking the beginning of a dynamic new partnership that will integrate Betfred’s branding across Boxxer’s high-profile boxing events. As the...
The U.S. sports betting market is shifting, with Betfred pulling back from multiple states. Despite a burgeoning sports betting industry in Virginia, Betfred failed to gain...
How does a leading sports betting company elevate its brand to the next level? Betfred has appointed Cath Ryan as its new Head of Brand and...
Betfred Appoints Nick Cockerill as Chief Product Officer to Lead Digital Transformation As Betfred accelerates its shift towards becoming a tech-driven operator, the bookmaker has announced...
Betfred to Cease Operations in Colorado as Part of U.S. Market Restructuring In a surprising move, Betfred has announced the closure of its Colorado sportsbook operations...
Gambling Industry Magnates Among UK’s Elite Tax Contributors In the latest rankings by The Times, Denise Coates, the founder of Bet365, has experienced a slight dip,...
Major UK horseracing event secures extended sponsorship. Betfred strengthens its partnership with the Epsom Derby Festival, continuing its support until 2026. Anticipate enhanced racing experience and...
Controversy arises over Buzz Bingo’s Halloween-themed advert. UK’s ASA flags the advert for potentially appealing to children. Understand the balance between creative advertising and responsible marketing....
The ASA’s decisive action against Betfred for its use of Anthony Joshua in advertising campaigns highlights the fine line between leveraging celebrity endorsements and ensuring responsible...
