Betsson has obtained its third regional license in Argentina

Betsson solidifies its position in Latin America by obtaining a new online gambling license in Cordoba, Argentina.
This marks Betsson’s third license in the country, achieved through its strategic partnership with Casino de Victoria.
With a growing footprint and a compliance-first approach, Betsson is revolutionizing Argentina’s regulated gaming market.
Discover how this expansion strengthens Betsson’s leadership in Latin America and brings innovative gaming experiences to new players.

Betsson Secures Third Argentina License, Expands Online Gambling to Cordoba

Key Points

1. Betsson secures its third online gambling license in Argentina, expanding into Cordoba’s regulated market.
2. The partnership with Casino de Victoria combines local expertise with Betsson’s cutting-edge gaming technology.
3. Betsson’s growth strategy integrates regulatory approvals and impactful brand-building through sports sponsorships in Latin America.

Betsson Group continues to enhance its influence in Latin America’s regulated online gambling market, securing its third license in Argentina, this time for the Cordoba province. The license, granted by the Loteria de Cordoba, is part of a partnership with Casino de Victoria, allowing Betsson to expand its operations into one of Argentina’s most promising gaming markets.

This milestone highlights Betsson’s dedication to sustainable growth in regulated markets, combining compliance-driven strategies with local partnerships to deliver innovative gaming experiences.

A Strategic Partnership with Casino de Victoria

Betsson’s collaboration with Casino de Victoria has been central to its success in Argentina. Established in 2019, the partnership leverages Casino de Victoria’s deep understanding of the local market and Betsson’s cutting-edge online gaming technology.

Pontus Lindwall, Betsson’s President and CEO, remarked:
“By merging their long experience in the Argentinian market with our know-how in online gaming, we can reach our ambition of becoming a market leader in this rapidly growing market.”

This synergy allows Betsson to adapt to the unique needs of Cordoba’s players while ensuring a smooth entry into its regulated gaming market.

Cordoba: A Key Market for Regulated Expansion

Securing a license in Cordoba positions Betsson as a prominent player in a province with immense potential for online gaming. The Loteria de Cordoba, known for its stringent standards, has only issued eight licenses to date, making Betsson’s approval a notable achievement.

Betsson’s commitment to operating within regulated frameworks aligns with its global strategy, reinforcing its reputation as a trusted operator. The Cordoba license follows previous approvals in the City of Buenos Aires and Buenos Aires Province, further solidifying its footprint in Argentina.

Expanding Brand Presence in Latin America

Beyond regulatory milestones, Betsson has significantly boosted its visibility through sports sponsorships across Latin America. Recent partnerships include deals with:

• Chile’s National Association of Professional Football.
• Liga 1 in Peru, aligning Betsson with popular sports leagues to gain exposure among millions of fans.

These sponsorships not only enhance brand recognition but also foster trust among players by associating Betsson with beloved local sports institutions.

A Vision for Long-Term Growth in Latin America

Betsson’s expansion into Cordoba is part of its larger vision to become a dominant force in Latin America’s gaming industry. Since entering the City of Buenos Aires in 2020, the company has methodically built its presence through a combination of:

• Regulatory approvals in key markets.
• Strategic partnerships with established local operators.
• Innovative gaming offerings tailored to the needs of regional players.

The Cordoba license signifies a step forward in Betsson’s strategy to lead the charge in Argentina’s online gambling sector, a market showing strong growth potential.

Betsson’s entry into Cordoba is a testament to its commitment to growth through regulated markets and local partnerships. By securing its third license in Argentina, the company is well-positioned to cater to a broader audience while adhering to the highest standards of compliance.

Paired with its impactful sports sponsorships and innovative offerings, Betsson is setting a benchmark for sustainable expansion in Latin America. As the region’s gaming market continues to evolve, Betsson’s strategic moves highlight its ability to adapt, innovate, and thrive.

For Betsson, this is more than an expansion—it’s a statement of leadership in the rapidly growing Latin American gaming landscape.