Betsson has obtained its third regional license in Argentina

Betsson continues to solidify its position in the Latin American online gambling market with its latest regulatory approval in Cordoba, Argentina. In partnership with Casino de Victoria, Betsson has obtained its third online gaming license in Argentina, opening doors to Cordoba’s burgeoning gaming market. With a strategic focus on regulated growth and market leadership, Betsson is set to expand its Latin American footprint. Discover how this latest move strengthens Betsson’s position in Argentina and advances its mission to become a top contender in the region.

Betsson Gains Third Online Gambling License in Argentina, Expanding in Cordoba

In an exciting development for the Latin American gaming market, Betsson Group has been granted its third online gambling license in Argentina, this time in the Cordoba province. The Loteria de Cordoba, the provincial gaming regulator, awarded the license to Betsson in collaboration with Casino de Victoria, allowing the two companies to expand their online gaming operations in the region. This license comes as part of Betsson’s broader commitment to Latin American growth, positioning the company as a significant player in Argentina’s rapidly growing online gaming sector.

This approval marks Betsson’s third license in Argentina, following previous launches in Buenos Aires Province and the City of Buenos Aires. Betsson and Casino de Victoria first partnered in 2019, bringing together Casino de Victoria’s extensive experience in Argentina with Betsson’s expertise in online gaming. The new license makes Betsson one of only a few operators authorized to provide online gaming services in Cordoba, the eighth license to be issued in the province.

Key Highlights of Betsson’s Cordoba Expansion

1. Strategic Partnership with Casino de Victoria
   The partnership between Betsson and Casino de Victoria has been a cornerstone of Betsson’s expansion in Argentina. Casino de Victoria brings years of experience and local market insight, which, combined with Betsson’s cutting-edge online gaming technology, creates a powerful synergy. Betsson Group’s president and CEO, Pontus Lindwall, emphasized the importance of this partnership: “By merging their long experience in the Argentinian market with our know-how in online gaming, we can reach our ambition of becoming a market leader in this rapidly growing market.”
2. Regulatory Approval in Key Markets
   Securing a license in Cordoba is a strategic move that enhances Betsson’s regulated presence in Argentina. The Cordoba license not only broadens Betsson’s reach but also strengthens its compliance-driven approach to growth in Latin America. The Loteria de Cordoba, a respected provincial regulator, has granted just eight licenses to date, making Betsson’s entry into this tightly controlled market a significant achievement. This regulatory approval aligns with Betsson’s broader commitment to operating within regulated frameworks across the globe, helping the company build trust and credibility among local players.
3. Betsson’s Growing Brand Presence through Sponsorships
   Betsson’s expansion in Argentina follows a series of recent sponsorship deals with major Latin American football organizations, including partnerships with Chile’s National Association of Professional Football and Liga 1 in Peru. These sponsorships have significantly boosted Betsson’s brand visibility and credibility in Latin America, aligning its name with popular sports leagues and gaining exposure among millions of fans. This approach highlights Betsson’s strategy of pairing market entry with impactful brand-building activities, further reinforcing its ambition to lead in the Latin American gaming market.

Betsson’s Vision for Latin America

Betsson’s expansion into Cordoba reflects its long-term vision of becoming a dominant player in Latin America. Since its initial entry into Buenos Aires in 2020, the company has methodically grown its presence, combining regulatory approvals with strategic local partnerships. The Cordoba license is another step forward in Betsson’s journey to establish a well-rounded footprint in Argentina, a country that has shown strong potential for online gaming growth. By focusing on regulated markets and forging partnerships with local entities, Betsson is not only expanding its business but also helping to shape a safe, transparent gaming environment for Argentine players.

As Latin America’s gaming landscape matures, Betsson is well-positioned to capitalize on this growth, offering players a secure, engaging, and diverse online gaming experience. The company’s continued success in acquiring regulatory approvals and building relationships with established partners underscores its commitment to sustainable, compliant expansion in Latin America.

With its third license in Cordoba, Betsson has reinforced its standing as a leading player in Argentina’s online gaming market. In partnership with Casino de Victoria, Betsson is poised to bring innovative gaming experiences to new players in Cordoba while staying committed to regulatory standards. The company’s recent sponsorship deals across Latin America further support its strategy of aligning with popular sports leagues, creating brand loyalty, and attracting players to its platform. Betsson’s latest milestone signals a bright future in Latin America, where compliance and local partnerships will continue to fuel its growth and solidify its reputation as a trusted gaming operator.