Imagine Live Enters Belgium and the Netherlands in Gaming1 Deal

Live casino supplier Imagine Live is entering Belgium and the Netherlands through operator Gaming1, in a deal reported by trade outlets on 2 November 2026.

According to NEXT.io, the agreement is the first time Imagine Live has signed an operator in either country. It gives the supplier a local partner for both launches, and it comes a week after Imagine Live announced another operator signing in Greece.

What the Imagine Live and Gaming1 agreement covers

The agreement puts Imagine Live's live casino portfolio in front of players in two regulated European markets, with Gaming1 as the operator in each. EEGaming and Gaming Intelligence both carried the news on 2 November 2026.

Imagine Live's chief commercial officer, Nadiya Attard, called the launches "an important achievement" and pointed to the distance the company has covered since its 2022 debut.

Charlène Renier, PR and external communication manager at Gaming1, said the relationship rests on solid technology, adherence to regulation and the protection of players. Local regulatory know-how and technical capability are presented as the reasons Gaming1 sits at the center of the arrangement.

Why local regulation shapes the entry route

Both markets operate under national gambling regulators. Belgium's is the Gaming Commission, known in Dutch as the Kansspelcommissie. The Netherlands is overseen by the Kansspelautoriteit, abbreviated KSA.

For a live casino supplier, going through an operator that already works within these regimes is a practical way in. Gaming1's stress on compliance and player protection fits that approach, and it is the part of the announcement most relevant to other suppliers weighing the same two markets. Gamingo's earlier analysis of Belgium's over-regulation and its effect on legal gambling sets out the backdrop operators work within in Belgium.

Imagine Live's partner activity

The Gaming1 agreement is the second operator announcement from Imagine Live in just over a week.

The supplier has built its footprint through licensing and regional partnerships. Earlier Gamingo coverage includes its MGA license, its Swedish gambling licence and its partnership with Betlive for the Georgian market.

Gaming1's supplier relationships

Gaming1 has been adding third-party content for its Belgian and Dutch players. Earlier in 2026 it added Peter & Sons slots in both markets, according to iGamingFuture. Live casino has featured in its content mix before: Gamingo covered Pragmatic Play's live casino offering on Gaming1's Circus brand.

The Imagine Live agreement extends that approach to live dealer games from a supplier with no earlier operator deal in either country.

Takeaways for suppliers and operators

• Signing in two markets at once gives Imagine Live a reference operator in each.
• Gaming1 presents compliance and player protection as the basis for the deal, which is how operators in both markets tend to frame supplier selection.
• Suppliers eyeing Belgium or the Netherlands can read the deal as an example of entering through a locally experienced operator.

Status reviewed on 2 November 2026. Deal details come from trade-press reports published on 2 November 2026 by NEXT.io, EEGaming and Gaming Intelligence. More partners news and EMEA coverage.