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GiG and Betway Team Up for Dynamic Sports Betting Launch in Portugal

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GiG Fuels Betway’s Exciting Launch in Portugal’s Betting Market

Gaming Innovation Group (GiG), a leader in iGaming technology, has joined forces with prominent sports betting operator Betway to facilitate a landmark launch in Portugal. This partnership positions Betway at the forefront of Portugal’s online betting scene, supported by GiG’s advanced igaming platform and sportsbook.

A Strategic Collaboration for Market Expansion

The collaboration between GiG and Betway, first announced in April 2022, involves GiG providing its robust igaming platform and sportsbook to facilitate Betway’s entry into the Portuguese market. Betway, having secured sports betting and igaming licenses in February 2020, is set to redefine the online betting experience in Portugal.

Betway: Elevating Portugal’s Sports Betting Landscape

Betway CEO Anthony Werkman expressed enthusiasm about the partnership, highlighting its role in Betway’s ambitious growth strategy for Portugal in 2024. The GiG platform will not only enhance the sports betting experience for existing Betway customers but also attract new audiences, fostering a synergistic relationship between the two companies.

GiG’s Continued Leadership in B2B Sports Betting

Betway is the second B2B partner to launch with GiG in Portugal, following GoldenPark, which also leveraged GiG’s player account manager and sportsbook last year. This expansion cements GiG’s position as a go-to provider for top-tier sports betting solutions in Europe.

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GiG’s New Leadership and Strategic Direction

Under the new leadership of former SBTech and DraftKings executives, Richard Carter and Andrew Cochrane, GiG embarks on a restructured journey. The company, after initiating a strategic review in February 2023, decided to split its business into two distinct arms: the GiG Media affiliate and the Platform & Sportsbook divisions, focusing on different aspects of the gaming and betting industry.

Innovative Solutions and Client Wins

Cochrane, GiG’s Chief Business Officer, emphasized the significance of the Portugal launch, affirming GiG’s commitment to investing in its products and technology. This approach aims to secure further tier-one client victories and enhance existing clients’ offerings with innovative features.

GiG’s Recent Acquisitions Bolstering Market Position

The Portugal launch coincides with GiG’s recent acquisition of the affiliate group KaFe Rocks, a move that strengthens GiG Media’s presence, especially in North America. Following the acquisition of AskGamblers, this latest addition to the GiG family accelerates the diversification of its business and cements its position in the online casino affiliation space.

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Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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Latam & Carribean

Endorphina Ventures into Peru’s Thriving iGaming Market

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Endorphina Expands into Peru’s iGaming Sector with Innovative Portfolio

As a seasoned gambling professional, staying attuned to industry advancements is crucial for identifying emerging opportunities. Endorphina, renowned for its innovative approach to online gaming and acclaimed titles like Oriental Dragon and Valentine’s Heart, is making headlines once again. The company has set its sights on Peru, a burgeoning hub in the Latin American iGaming landscape. In this comprehensive analysis, we delve into Endorphina’s strategic foray into Peru’s thriving iGaming market, exploring the implications for both the company and the regional gaming ecosystem.

Endorphina’s recent breakthrough in Peru marks a significant milestone in its global expansion strategy. As a fully regulated supplier in Peru, the company is poised to introduce its diverse portfolio of over a hundred games to local operators. With a focus on establishing swift partnerships with licensed online operators, Endorphina aims to expedite the deployment of its cutting-edge gaming content in the Peruvian market. This strategic move not only underscores the company’s commitment to innovation but also highlights its ambition to gain a stronghold in Latin America’s burgeoning iGaming sector.

“Commencing 2024 with vigor, Endorphina is thrilled to announce its authorisation as one of the premier slot game developers to enter Peru’s newly regulated market,” affirmed the company in a recent press release. This announcement comes hot on the heels of Endorphina’s successful partnership with Platincasino.es in Spain, showcasing the company’s momentum in expanding its global footprint.

February has proven to be a month of significant milestones for Endorphina. The launch of Book of Conquistador, a captivating 10-payline slot game, has captured the attention of players worldwide, further bolstering the company’s diverse game portfolio. Additionally, Endorphina’s recent collaboration with Casino777 underscores its strategic development initiatives and sets the stage for continued growth throughout the year.

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While Endorphina has yet to disclose the identities of its local operator partners in Peru, anticipation mounts for imminent announcements. As the company navigates this new frontier, its pioneering spirit and unwavering commitment to excellence are poised to reshape Peru’s iGaming landscape, offering players an unparalleled gaming experience and setting new benchmarks for industry innovation.

Endorphina’s entry into Peru heralds a new era of possibilities for the country’s burgeoning iGaming sector. With its innovative game offerings and steadfast dedication to quality, Endorphina is primed to leave an indelible mark on Peru’s iGaming landscape, paving the way for enhanced player engagement, operator success, and sustainable industry growth.


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