XLMedia PLC, a global digital media leader, is thrilled to announce a two-year extension of its strategic partnership with Mile High Sports. This exciting development comes as North Carolina prepares for its long-awaited debut in the world of online sports betting. Join us on this journey as we delve into the details.
Strengthening the Bonds: XLMedia and Mile High Sports
In a strategic move that underlines XLMedia’s commitment to growth and excellence, the company has extended its partnership with Mile High Sports for two more years. Mile High Sports, an independent publisher based in Colorado, has established itself as a major player in the realm of professional sports content. With a dedicated and highly engaged sports betting audience, Mile High Sports has been a valuable partner since XLMedia’s entry into the US market in 2020.
This partnership has not only expanded XLMedia’s footprint in regulated states but has also brought substantial revenue to both entities. The extension reaffirms XLMedia’s position as a leader in the Media Partnership Business (MPB), further solidifying its industry reputation.
North Carolina’s Imminent Sports Betting Launch
Exciting developments are afoot in North Carolina as Governor Roy Cooper publicly announces his intention to introduce online sports betting before the much-anticipated 2024 March Madness NCAA basketball tournament. This groundbreaking move has set the stage for a significant transformation in the state’s gambling landscape.
XLMedia’s North Carolina media partner, WRAL.com, is already making waves in neighboring states where sports betting is thriving. As a result, it is strategically positioned to excel in North Carolina, making it a key player in this lucrative market. North Carolina, the ninth most populous state in the US, boasts a passionate community of professional and collegiate sports enthusiasts, presenting an appealing opportunity for sports betting growth.
David King, XLMedia’s Chief Executive Officer, expresses his confidence in the Media Partnership Business, stating, “We continue to build our successful Media Partnership Business. The extension with Mile High Sports is further proof of the Business’ ability to partner with valued publishers.”
Furthermore, King highlights the strategic importance of their partnership with WRAL.com, which positions them for revenue growth in legal Southern US states while enabling them to tap into North Carolina’s vast sports fan base as the state gears up for its sports betting launch.
Embracing Opportunities in the US Market
The partnership extension with Mile High Sports represents more than just a contract renewal; it’s a testament to XLMedia’s unwavering dedication to the US market. With their eyes set on expansion and a commitment to delivering top-quality content to sports enthusiasts, XLMedia is poised for success.
As North Carolina prepares to join the ranks of states offering legalized sports betting, XLMedia is strategically positioned to capitalize on this burgeoning market. The combination of Mile High Sports’ expertise in sports content and XLMedia’s proficiency in digital media promises a winning formula.
Looking Ahead: A Bright Future for XLMedia
In an ever-evolving landscape, XLMedia remains at the forefront of digital media innovation. Their focus on forming strong partnerships and seizing emerging opportunities continues to drive growth and success.
As the countdown to North Carolina’s sports betting launch begins, XLMedia is ready to make a significant impact. With Mile High Sports as a trusted partner and WRAL.com as a strategic ally, XLMedia is well-equipped to cater to the diverse needs of sports enthusiasts in this populous state.
Join us on this exciting journey as we witness XLMedia’s expansion, partnership excellence, and dedication to delivering top-notch content in the dynamic world of online sports betting.
XLMedia PLC: Leading the Way in Digital Media
XLMedia PLC, a global digital media powerhouse, continues to set the bar high in the ever-evolving landscape of online content. With its commitment to excellence and growth, XLMedia stands as a beacon of innovation and partnership success.
As the company extends its collaboration with Mile High Sports, it solidifies its position as an industry leader. The two-year extension not only underscores the value of their partnership but also paves the way for exciting possibilities in the digital media landscape.
In parallel, North Carolina’s sports betting launch looms on the horizon. With Governor Roy Cooper’s commitment to introducing online sports betting, the stage is set for a significant transformation in the state’s gambling industry. XLMedia’s partnership with WRAL.com positions them for success in this emerging market.
David King, CEO of XLMedia, shares his optimism, stating, “We continue to build our successful Media Partnership Business. The extension with Mile High Sports is further proof of the Business’ ability to partner with valued publishers.”
As XLMedia looks ahead, the future is indeed bright. With a focus on strategic partnerships, expansion, and delivering top-tier content, XLMedia is poised to make a significant impact in the dynamic world of digital media. Join us on this journey as we witness the company’s continued success and innovation.
Light & Wonder Set to Illuminate Québec’s VLT Market with Loto-Québec Deal
A Game-Changing Alliance: Light & Wonder Joins Forces with Loto-Québec for VLT Expansion
In a strategic move set to redefine the Québec gaming market, Light & Wonder has announced a pivotal agreement with Loto-Québec. Slated for 2024, this partnership will see the introduction of Light & Wonder’s KASCADA™ DUAL SCREEN video lottery terminals (VLTs) across the province, marking a significant milestone in the company’s global expansion.
Launching a New Era of Gaming in Québec
Through this agreement, Light & Wonder will make its debut in the Québec market by supplying its state-of-the-art KASCADA™ DUAL SCREEN gaming machines. This deployment is set to revolutionize the gaming experience province-wide, offering players a diverse suite of new and engaging games.
A Diverse Portfolio for Enhanced Player Experience
The KASCADA™ DUAL SCREEN cabinet’s launch will feature a compelling game suite. Notable titles include Bonus Sevens Wild™, Monopoly Jackpot Station, Huff N’ Puff™, Life of Luxury™, 88 Fortunes™, Win 1000™, Bier Haus™, Rich Little Piggies™, Flush Frenzy™, and Jackpot Party™ Keno, promising a varied and immersive gaming experience.
Amidst a Competitive Market Landscape
This announcement comes hot on the heels of IGT’s contract to modernize Loto-Québec’s VLT network and Aristocrat’s entry into the Québec VLT gaming market. Light & Wonder’s agreement signifies its competitive edge in an evolving gaming landscape.
Light & Wonder’s Commitment to Global Excellence
Siobhan Lane, CEO of Gaming at Light & Wonder, expresses pride in bringing their acclaimed content and hardware to Québec. This partnership not only expands Light & Wonder’s market presence but also cements its reputation as a top cross-platform global games provider.
Loto-Québec’s Strategic Collaboration
Stéphane Fraser, Executive Vice President and COO of Gaming Establishments at Loto-Québec, welcomes the partnership with Light & Wonder. This collaboration aligns with Loto-Québec’s goal of continually enhancing the gaming experience for players in the province.
Leadership and Strategic Direction
This announcement follows the appointment of Michael Marchetti to Light & Wonder’s Board of Directors, previously Director of SciPlay Corporation, which Light & Wonder acquired in October 2023. Marchetti’s expertise will further guide Light & Wonder’s strategic direction and growth.
The collaboration between Light & Wonder and Loto-Québec marks a significant development in Québec’s VLT gaming market. With the introduction of innovative KASCADA™ DUAL SCREEN machines and a diverse game suite, Light & Wonder is poised to offer an unparalleled gaming experience. This agreement underscores the company’s commitment to expanding its global footprint and enhancing player experiences, solidifying its position as a leader in the gaming industry.
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