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GGL Commissions Eye Square GmbH for Comprehensive German Gambling Ad Study

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The German gambling regulator (GGL) has embarked on an important mission to scrutinize the impact of gambling advertising in Germany. They have appointed the research group Eye Square GmbH to conduct an extensive two-year study, covering the nuances of television and internet gambling advertising across all 16 federal states.

GGL initiates a groundbreaking study on gambling advertising in Germany, with Eye Square GmbH at the helm, marking a significant stride in understanding advertising impacts.

This pivotal study will delve into the realm of gambling advertising, examining its effectiveness under Germany’s new gambling regulations, which were implemented in 2021 to legalize online gambling. The GGL’s decision to entrust Eye Square GmbH, selected among four competing bidders, reflects a commitment to comprehensive and insightful research.

The study aims to evaluate the current advertising rules’ efficacy in directing consumers to legal gambling offerings, without sparking excessive interest or vulnerability, particularly among sensitive groups. A critical aspect of the research will be to analyze how gambling advertising and sponsorship influence consumer behavior. This includes assessing the impact of various offers like bonuses and discounts, which are pivotal in the gambling industry.

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Stay tuned for insights from this groundbreaking study. As the GGL delves into the intricacies of gambling advertising in Germany, the results are set to influence future regulations and industry practices, shaping a more responsible gambling environment.

Earlier this month, the GGL addressed concerns about the size of Germany’s unlicensed gambling market, following warnings from trade bodies DSWV and DOCV about a substantial black market presence. Recognizing the contentious nature of these studies, the GGL expressed openness to “scientific discourse on survey methods” and a willingness to explore new or improved knowledge acquisition approaches.

As Germany’s online gambling market continues to evolve, the GGL’s initiative in commissioning this comprehensive study with Eye Square GmbH is a crucial step towards understanding and regulating gambling advertising effectively. This research will play a key role in ensuring that gambling advertisements responsibly guide consumers while safeguarding vulnerable groups, contributing significantly to the development of a balanced and well-regulated gambling sector in Germany.

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Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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Daily News

SOFTSWISS Jackpot Aggregator Sees 2.6x Surge in Bets: 2023 Report

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In a dynamic year for the iGaming industry, the SOFTSWISS Jackpot Aggregator has released its 2023 report, offering insights into significant trends and achievements.

Notably, the report reveals a staggering 2.6 times increase in bets participating in jackpots, shedding light on the growing appeal of these mechanics among operators and players alike.

A Year of Remarkable Growth

Throughout 2023, bets participating in jackpots experienced consistent quarterly growth, witnessing a remarkable 165% increase from January to December. By the end of the year, the total value of these bets had surged to an impressive 6.396 billion euros. Moreover, the number of jackpot campaigns witnessed a substantial growth of 3.8 times compared to the previous year, totaling 230 campaigns.

Expanding Reach and Impact

One of the standout achievements of 2023 was the expansion of the Jackpot Aggregator’s footprint. The number of brands utilizing its jackpot solution tripled within the year, culminating in over 70 active brands by year-end. This surge in adoption reflects a heightened level of market trust and interest in the product.

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Introducing the Prime Jackpot Campaign

A significant milestone of 2023 was the introduction of the Prime Jackpot campaign, which debuted in Q4. This innovative feature garnered considerable attention and interest from players across various casinos. The Prime Jackpot campaign allows operators to participate in shared prize pools, ensuring that rewards are drawn from the collective pool rather than from a specific brand operator. This approach not only offers larger rewards to attract more players but also enhances player engagement and loyalty while optimizing operational costs for operators.

Insights from SOFTSWISS

Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, shared his insights into the year’s achievements. He emphasized the noticeable increase in clients and connected casino brands, as well as the growing volume and value of bets in jackpots. He expressed satisfaction in witnessing clients actively embracing the Jackpot Aggregator and recognizing the added value it brings to their brand operations. The solution empowers operators to provide players with enhanced gaming experiences and more enticing winnings. Client feedback is actively collected and analyzed to ensure clients have access to the most sought-after tools and mechanics.

Looking Ahead to 2024

In 2024, the SOFTSWISS Jackpot Aggregator is set to extend its reach to a wider spectrum of clients. This expansion will be guided by a customized approach, ensuring that each client can tailor the product’s capabilities to meet their specific requirements.

Meet SOFTSWISS at ICE London

The SOFTSWISS Jackpot Aggregator team will be present at ICE London from February 6th to 8th, 2024. They are ready to showcase their latest advancements and engage in discussions with existing and potential clients.

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About SOFTSWISS

SOFTSWISS is a renowned international iGaming company that offers certified software solutions for managing gambling operations. With a dedicated team of over 2000 employees spread across Malta, Poland, and Georgia, SOFTSWISS holds multiple gaming licenses and provides comprehensive iGaming software solutions. Their diverse product portfolio includes the Online Casino Platform, the Game Aggregator featuring thousands of casino games, the Affilka affiliate platform, the Sportsbook software, and the Jackpot Aggregator. In 2013, SOFTSWISS made history by introducing the world’s first Bitcoin-optimized online casino solution.

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