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Churchill Downs & Sports Illustrated Launch Club SI for Kentucky Derby 150



Churchill Downs & Sports Illustrated Unveil Club SI for Historic Kentucky Derby

Churchill Downs Incorporated (CDI) has partnered with Sports Illustrated to create Club SI, a new luxury dining experience set to debut at the historic 150th Kentucky Derby on May 4, 2024. This multi-year naming rights partnership heralds a new era of luxury and entertainment at the renowned Churchill Downs Racetrack.

A New Chapter in Luxury Race Day Experience

Club SI, originally planned as the 1895 Club, is poised to offer an unparalleled race day experience on Opening Night of Derby Week. It’s part of the extensive $200 million Paddock Project renovation at Churchill Downs, designed to elevate the Kentucky Derby experience with modern, sophisticated offerings.

Exclusive Features of Club SI

The Club SI experience will feature an immersive view of the new Paddock and Paddock Runway, giving guests a unique behind-the-scenes perspective. The interior design will showcase iconic Sports Illustrated magazine covers and editorial content, providing glimpses into historic Kentucky Derby races and Sports Illustrated’s new SI Resorts vertical. Additionally, celebrity ambassadors will host Club SI, adding a touch of glamour to the premium race day experience.

Enhancing Churchill Downs with Gourmet and Entertainment

Open on premium race days, Club SI will include dining tables accommodating various party sizes. Guests will enjoy gourmet dishes from the Chef’s Table Buffet, private bars, outdoor trackside viewing, and exclusive wagering windows. The nearby SI Enclosure offers a front-row Paddock experience with covered outdoor dining options.


Excitement from CDI and Sports Illustrated Leadership

Mike Anderson, President of Churchill Downs Racetrack, expressed excitement about partnering with Sports Illustrated, highlighting their shared vision of combining sports with upscale entertainment. Sports Illustrated’s SVP Media Brands, Michael Sherman, also emphasized the brand’s long-standing representation of Churchill Downs Racetrack in its media and the excitement of bringing Club SI to life.

About Churchill Downs Incorporated

Churchill Downs Incorporated, known for its iconic Kentucky Derby, has been creating extraordinary entertainment experiences for nearly 150 years. With its headquarters in Louisville, Kentucky, CDI has diversified into various aspects of live and historical racing entertainment, online wagering, and regional casino gaming development.

About Churchill Downs Racetrack

The world’s most legendary racetrack, Churchill Downs Racetrack, has been the home of the Kentucky Derby since 1875. Located in Louisville, it hosts Thoroughbred horse racing across three meets annually and features a range of themed race days, including the Kentucky Oaks. With extensive facilities, it offers seating for 60,000 guests and a comprehensive sports book and simulcast wagering facility.

About Sports Illustrated

Sports Illustrated stands as a leader in sports media, merging sports, lifestyle, and entertainment. It delivers immersive content through various platforms, including, social media, and its monthly print magazine. Beyond media, SI expands into resorts, ticketing platforms, sports betting, studios, and events like the Sportsperson of the Year Awards and SI Swimsuit Launch Weekend.


Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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FDJ’s Acquisition of Kindred Group Shaping the Future of Global Gaming



FDJ’s acquisition of Kindred Group, facilitated by regulatory approval and strategic shareholder engagement, signifies a transformative moment in the gaming industry. This deal exemplifies the intricate balance between regulatory compliance, shareholder value, and strategic growth ambitions. As the industry stands at the cusp of further consolidation and innovation, the FDJ-Kindred transaction heralds a new era of strategic realignment and competitive positioning in the global gaming landscape.

A Monumental Shift in Gaming Dynamics

The Swedish Financial Market Supervisory Authority (SFSA)‘s approval of Française des Jeux’s (FDJ) offer to acquire Kindred Group marks a pivotal moment in the global gaming and betting sector. This green light not only accelerates FDJ’s strategic expansion but also underscores the evolving landscape of international gaming regulations and corporate alignments.

Navigating Regulatory Waters

The SFSA’s endorsement is a crucial step in FDJ’s ambitious acquisition plan, setting the stage for a public offer slated to commence imminently. This regulatory approval highlights the meticulous scrutiny and compliance standards governing mergers and acquisitions within the sector, ensuring that such transactions align with market stability and shareholder interests.

A Call to Action for Kindred Shareholders

The forthcoming Extraordinary General Meeting (EGM) represents a critical juncture for Kindred Group, with proposed statutory amendments necessary for facilitating the acquisition. This meeting, aimed at achieving the requisite shareholder consensus, signals the importance of shareholder engagement in steering corporate direction and strategy.


The Path to Acquisition: Shareholder Conviction and Strategic Vision

FDJ’s pursuit of Kindred Group, contingent upon securing 90% of total capital, reflects a strategic maneuver to consolidate its position in the global gaming market. The offer per share, valuing Kindred at approximately €2.6 billion, has garnered unanimous board endorsement and significant shareholder backing, illustrating the alignment of strategic interests and the perceived value of this consolidation.

Activist Influence and Strategic Realignment

The role of activist shareholders, notably Corvex Management, in advocating for Kindred’s sale underscores the dynamic interplay between corporate governance and shareholder activism. Their successful campaign for board representation and strategic evaluation reflects a broader trend of active investor engagement in shaping corporate trajectories.

Implications for the Global Gaming Industry

This acquisition not only exemplifies the financial and strategic considerations underpinning such deals but also highlights the regulatory complexities and shareholder dynamics involved. As the gaming industry continues to evolve, driven by technological advancements and regulatory changes, the FDJ-Kindred merger serves as a case study in strategic growth, market consolidation, and the pursuit of competitive advantage.


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