Connect with us


Betfred Extends Derby Festival Sponsorship Through 2026



Major UK horseracing event secures extended sponsorship.

Betfred strengthens its partnership with the Epsom Derby Festival, continuing its support until 2026.

Anticipate enhanced racing experience and expanded sponsorship benefits.

Read on for insights into Betfred’s deepened involvement in this prestigious event.

Betfred Strengthens Ties with Epsom Derby

Betfred solidifies its commitment to UK horseracing by extending its title sponsorship of the renowned Epsom Derby Festival.


New Deal Extends to 2026

After a successful debut year in 2023, the bookmaker will continue its Derby Festival sponsorship through to 2026, enriching the event’s legacy.

Enhanced Naming Rights for Betfred

The new agreement grants Betfred expanded naming rights across the two-day festival, amplifying its presence at the event.

Increased Race Support

Betfred will now back a total of six races each year at the festival, a significant increase from the two races covered in the existing deal.

Fred Done Celebrates First Year Success

Betfred boss Fred Done reflects on a memorable first year, expressing excitement for the future partnership with the Derby Festival.


Jockey Club Racecourses Welcomes Extension

Amy Starkey from Jockey Club Racecourses praises Betfred’s long-standing support, anticipating a strengthened partnership at Epsom Downs.

Betfred’s Impact on British Racing

The extended partnership underscores Betfred’s substantial contribution to British racing, with plans to further promote the esteemed flat race.

Recognition for Betfred CEO Joanne Whittaker

The announcement follows Betfred CEO Joanne Whittaker’s recognition by iGB as one of 2023’s Most Influential Women in Gaming.

Whittaker’s Leadership and Company Growth

Under Whittaker’s leadership, Betfred has seen significant growth, with turnover increasing by 37.5% in 2022.


Conclusion: Betfred’s Continued Influence in Racing

Betfred’s extended sponsorship of the Derby Festival signifies its enduring impact on UK horseracing. With a female leader at the helm and a reinforced commitment to the sport, Betfred continues to shape the future of horseracing events. As the 2024 Derby Festival approaches, the horseracing community eagerly anticipates the enhanced experiences and opportunities this partnership will bring.

Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


FDJ’s Acquisition of Kindred Group Shaping the Future of Global Gaming



FDJ’s acquisition of Kindred Group, facilitated by regulatory approval and strategic shareholder engagement, signifies a transformative moment in the gaming industry. This deal exemplifies the intricate balance between regulatory compliance, shareholder value, and strategic growth ambitions. As the industry stands at the cusp of further consolidation and innovation, the FDJ-Kindred transaction heralds a new era of strategic realignment and competitive positioning in the global gaming landscape.

A Monumental Shift in Gaming Dynamics

The Swedish Financial Market Supervisory Authority (SFSA)‘s approval of Française des Jeux’s (FDJ) offer to acquire Kindred Group marks a pivotal moment in the global gaming and betting sector. This green light not only accelerates FDJ’s strategic expansion but also underscores the evolving landscape of international gaming regulations and corporate alignments.

Navigating Regulatory Waters

The SFSA’s endorsement is a crucial step in FDJ’s ambitious acquisition plan, setting the stage for a public offer slated to commence imminently. This regulatory approval highlights the meticulous scrutiny and compliance standards governing mergers and acquisitions within the sector, ensuring that such transactions align with market stability and shareholder interests.

A Call to Action for Kindred Shareholders

The forthcoming Extraordinary General Meeting (EGM) represents a critical juncture for Kindred Group, with proposed statutory amendments necessary for facilitating the acquisition. This meeting, aimed at achieving the requisite shareholder consensus, signals the importance of shareholder engagement in steering corporate direction and strategy.


The Path to Acquisition: Shareholder Conviction and Strategic Vision

FDJ’s pursuit of Kindred Group, contingent upon securing 90% of total capital, reflects a strategic maneuver to consolidate its position in the global gaming market. The offer per share, valuing Kindred at approximately €2.6 billion, has garnered unanimous board endorsement and significant shareholder backing, illustrating the alignment of strategic interests and the perceived value of this consolidation.

Activist Influence and Strategic Realignment

The role of activist shareholders, notably Corvex Management, in advocating for Kindred’s sale underscores the dynamic interplay between corporate governance and shareholder activism. Their successful campaign for board representation and strategic evaluation reflects a broader trend of active investor engagement in shaping corporate trajectories.

Implications for the Global Gaming Industry

This acquisition not only exemplifies the financial and strategic considerations underpinning such deals but also highlights the regulatory complexities and shareholder dynamics involved. As the gaming industry continues to evolve, driven by technological advancements and regulatory changes, the FDJ-Kindred merger serves as a case study in strategic growth, market consolidation, and the pursuit of competitive advantage.


Continue Reading


Gamingo.News stands as a premier digital destination dedicated to delivering top-tier news and insights in the gaming and gambling industry. This specialized media outlet garners the attention of over 120,000 readers each month, providing them with engaging content, current news, and in-depth analyses.
The platform offers extensive coverage of various facets of the gaming world, including both online and brick-and-mortar gaming, wagering, esports, updates on regulations and compliance, as well as technological innovations. Regular content includes daily news stories, press releases, unique interviews, and comprehensive reports on events.
Moreover, Gamingo.News organizes webinars pertinent to the industry and offers detailed reports, establishing itself as a comprehensive information source for those interested in learning about gaming market operators, suppliers, regulators, and professional services. The portal's main objective is to keep its large audience informed about the latest news, trends, and developments in the gaming and gambling sectors. It focuses particularly on the European igaming market but also covers significant global news, proving to be an invaluable tool for gaming professionals, operators, and enthusiasts.

For inquiries, reach out at:

For editorial or PR submissions, contact:

Copyright © 2024 Gamingo.News.