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Brazil Warns Tech Giants for Violating Sports Betting Ad Rules

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Brazil’s Ministry of Finance is taking a firm stance against tech giants!

Meta, TikTok, and Google have received notifications for failing to adhere to Brazil’s stringent sports betting advertising regulations.

Picture a regulated digital landscape where sports betting ads responsibly inform and protect consumers.

Delve into Brazil’s efforts to enforce compliance among leading tech platforms, ensuring safe and responsible sports betting advertising.

Brazil’s Ministry of Finance Confronts Non-Compliance in Digital Advertising

The Ministry of Finance in Brazil has issued stern notifications to leading technology companies, including Meta, TikTok, and Google. These notifications highlight the platforms’ non-compliance with the country’s sports betting advertising regulations. Despite previous meetings to inform and align these tech giants with Brazilian laws, gaps in adherence remain a concern.

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Repeated Warnings and Regulatory Oversight

Government entities have repeatedly requested that these companies abide by the established guidelines in at least four previous meetings. However, according to reports from Olhar Digital, the Ministry observed that a significant portion of the sector’s communication, advertising, and marketing actions had not been following the current regulations. This includes the absence of age restriction notices and warning clauses, which are standard in other regulated advertisements like alcoholic beverages.

Specific Violations and Governmental Expectations

The Ministry highlighted several irregularities, particularly the lack of “18+” warnings and suitability disclaimers for individuals under 18 in internet sports betting ads. The government held meetings with these platforms to ensure they were well-informed about the regulations and took necessary measures to align with the legislation. This information was accessed by Jornal Núcleo through the Access to Information Law.

Comprehensive Rules for Sports Betting Advertising

Brazil’s federal government ordinance sets forth specific rules for accrediting websites interested in exploring sports betting within the country. It emphasizes “responsible gaming” guidelines to mitigate addiction and debt inducement among vulnerable populations. These rules prohibit sports betting advertisements in schools and universities or those lacking warnings and prohibition seals for minors.

Moreover, the ordinance forbids misleading marketing about potential winnings or implying that gambling contributes to personal and financial success, particularly when promoted by celebrities and influencers. It also prohibits suggestions that betting is a viable source of income, investment, or a solution to financial losses and unemployment. The ordinance includes various other prohibitions, such as appeals to sexual content or associating virtues like courage and maturity with gambling.

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Conclusion: Brazil’s Commitment to Responsible Gaming

As Brazil continues to enforce strict regulations on sports betting advertisements, the Ministry of Finance’s actions against Meta, TikTok, and Google signify a robust commitment to responsible gaming. Ensuring that these tech giants comply with advertising standards is crucial in protecting consumers and maintaining the integrity of the sports betting industry. This regulatory initiative underscores Brazil’s dedication to fostering a safe and accountable digital advertising environment, especially in the realm of online betting.

Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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Latam & Carribean

Endorphina Ventures into Peru’s Thriving iGaming Market

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Endorphina Expands into Peru’s iGaming Sector with Innovative Portfolio

As a seasoned gambling professional, staying attuned to industry advancements is crucial for identifying emerging opportunities. Endorphina, renowned for its innovative approach to online gaming and acclaimed titles like Oriental Dragon and Valentine’s Heart, is making headlines once again. The company has set its sights on Peru, a burgeoning hub in the Latin American iGaming landscape. In this comprehensive analysis, we delve into Endorphina’s strategic foray into Peru’s thriving iGaming market, exploring the implications for both the company and the regional gaming ecosystem.

Endorphina’s recent breakthrough in Peru marks a significant milestone in its global expansion strategy. As a fully regulated supplier in Peru, the company is poised to introduce its diverse portfolio of over a hundred games to local operators. With a focus on establishing swift partnerships with licensed online operators, Endorphina aims to expedite the deployment of its cutting-edge gaming content in the Peruvian market. This strategic move not only underscores the company’s commitment to innovation but also highlights its ambition to gain a stronghold in Latin America’s burgeoning iGaming sector.

“Commencing 2024 with vigor, Endorphina is thrilled to announce its authorisation as one of the premier slot game developers to enter Peru’s newly regulated market,” affirmed the company in a recent press release. This announcement comes hot on the heels of Endorphina’s successful partnership with Platincasino.es in Spain, showcasing the company’s momentum in expanding its global footprint.

February has proven to be a month of significant milestones for Endorphina. The launch of Book of Conquistador, a captivating 10-payline slot game, has captured the attention of players worldwide, further bolstering the company’s diverse game portfolio. Additionally, Endorphina’s recent collaboration with Casino777 underscores its strategic development initiatives and sets the stage for continued growth throughout the year.

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While Endorphina has yet to disclose the identities of its local operator partners in Peru, anticipation mounts for imminent announcements. As the company navigates this new frontier, its pioneering spirit and unwavering commitment to excellence are poised to reshape Peru’s iGaming landscape, offering players an unparalleled gaming experience and setting new benchmarks for industry innovation.

Endorphina’s entry into Peru heralds a new era of possibilities for the country’s burgeoning iGaming sector. With its innovative game offerings and steadfast dedication to quality, Endorphina is primed to leave an indelible mark on Peru’s iGaming landscape, paving the way for enhanced player engagement, operator success, and sustainable industry growth.


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