Connect with us


2024: The Year of Heightened Scrutiny on Sports Betting Advertising in Europe



Elevated Focus on Sports Betting Advertising Regulations in Europe

As we progress towards ICE London 2024, the spotlight intensifies on sports betting advertising, with regulators across Europe imposing stricter controls than ever before. This increased scrutiny, particularly in the United Kingdom, France, and Belgium, aims to safeguard vulnerable populations like children from excessive gambling exposure.

Intensified Regulatory Actions in the UK

In the UK, the Culture, Media, and Sport (CMS) Committee has urged a significant reduction in sports betting advertising to protect minors. Following a white paper published in April 2023, criticized for its tepid stance on advertising regulation, the CMS Committee is advocating for more stringent measures in 2024.

Premier League’s Stance and Industry Reactions

The Premier League’s decision to halt gambling sponsorship on matchday shirts from the end of the 2025-26 season was a notable step, though some experts like Jon Bruford consider it insufficient. The CMS Committee echoed these sentiments, calling for a more cautious approach to gambling advertising. A Bristol University study further highlighted the failure of self-regulation in this domain, with a majority of content marketing ads from gambling brands breaching regulations.

Rising Concerns Among Football Fans

A survey by the Football Supporters Association revealed that nearly three-quarters of football fans in England and Wales are worried about the levels of gambling sponsorship in the sport. This concern underscores the complexity and significance of effectively regulating sports betting advertising in 2024.


France and Belgium Tightening Advertising Regulations

France’s Autorité Nationale des Jeux (ANJ) took decisive steps in 2023, including banning the use of athletes’ images in gambling communications and imposing new sponsorship regulations. Belgium introduced a near-total gambling advertising ban in July, while the Netherlands implemented a ban with some exceptions.

Germany and Italy’s Struggle with Strict Advertising Rules

Germany and Italy, known for their stringent sports betting advertising rules, are facing industry calls for relaxed regulations. Operators in these countries are advocating for eased restrictions to enable more balanced and effective marketing approaches.

US Developments: The Betting on Our Future Act

In the US, the Betting on Our Future Act, introduced by Democratic Representative Paul Tonko, proposes a sweeping ban on sportsbook advertising across mediums regulated by the Federal Communications Commission (FCC). This bill, if passed, would significantly impact how sportsbooks can advertise.

Coalition for Responsible Sports Betting Advertising

In response, entities like the NBA, MLB, and NHL formed the Coalition for Responsible Sports Betting Advertising to promote responsible marketing practices. This collaboration highlights the industry’s commitment to balancing commercial interests with social responsibility.


The Ongoing Debate in New York

New York’s updated sports betting rules, influenced by opinions from various licensees including FanDuel, faced opposition from FanDuel against advertising restrictions near educational institutions. These developments reflect the ongoing debate around sports betting advertising in the US.

Navigating the Complex Landscape of Sports Betting Advertising

As 2024 unfolds, the approach to regulating sports betting advertising in Europe and the US remains a critical issue. The decisions made this year will significantly influence the future of sports betting marketing, balancing commercial growth with responsible gambling practices.

Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Unveiling North Carolina’s Thriving Sports Betting Frontier



North Carolina Sports Betting: Latest Updates, Opportunities, and Market Outlook

Embark on a journey into the heart of North Carolina’s dynamic sports betting realm, where excitement mounts as the state prepares for its highly anticipated online wagering debut. Against a backdrop of regulatory milestones and strategic partnerships, Gamingo News delves into the latest developments shaping the landscape, offering insights into the opportunities and challenges that lie ahead for stakeholders in this burgeoning market.

Anticipating Launch: Unveiling the Go-Live Date

Momentum Builds With the countdown to online sports betting in North Carolina underway, anticipation reaches fever pitch as the North Carolina State Lottery Commission sets the stage for a momentous milestone. Marking 11th March as the go-live date, players eagerly await the opportunity to engage in exhilarating wagering experiences from the comfort of their homes. However, the excitement doesn’t end there, as prospective bettors can initiate account registrations and fund their accounts starting from 1st March, setting the stage for a seamless transition into the realm of online sports betting.

Regulatory Framework: A Pivotal Pathway

Legislative Foundations The journey towards legalized sports betting in North Carolina traces back to the enactment of House Bill 347, a seminal piece of legislation signed into law by Governor Roy Cooper on 14th June. Embedded within the bill is a meticulously crafted timeline, delineating the roadmap for implementation and regulatory compliance. Mandated deadlines underscore the state’s commitment to fostering a robust and transparent regulatory framework, ensuring the integrity and accountability of the burgeoning sports betting market.

Navigating Regulatory Updates: Insights from the Commission

A Closer Look Recent developments unfold as the North Carolina State Lottery Commission takes center stage, issuing pivotal updates that shed light on the evolving sports betting landscape. With a deadline of 26th January for operator submissions of internal controls, speculation abounds as stakeholders await the Commission’s verdict. This week brings a wave of anticipation as the Commission issues two full sports wagering supplier licenses, alongside seven provisional licenses, signaling a flurry of activity as the market gears up for the much-anticipated launch.


Promoting Responsible Gaming: The Role of Self-Exclusion Programs

Safeguarding Player Welfare Amidst the fervor surrounding the impending launch, the North Carolina State Lottery Commission takes proactive strides towards promoting responsible gaming practices. Approval of a voluntary self-exclusion program underscores the state’s commitment to mitigating gambling-related harm and fostering a safe and supportive gaming environment. Empowering players with the option to self-exclude for varying durations, the program serves as a vital resource for individuals seeking to exercise greater control over their gambling habits, reinforcing the principles of accountability and player welfare.

Operator Partnerships: Forging Pathways to Success

Strategic Alliances Against a backdrop of regulatory rigor, operators vie for market entry, solidifying strategic alliances to carve out their niche in the burgeoning North Carolina sports betting landscape. From industry stalwarts like Caesars Entertainment, bolstered by key partnerships with the Eastern Band of Cherokee Indians, to emerging players such as DraftKings and BetMGM, a diverse array of operators converge to capitalize on the state’s burgeoning market potential. With the Commission working in tandem with eight operators to expedite licensing procedures, the stage is set for a transformative debut come 11th March.

Embracing the Future: Towards a Thriving Sports Betting Ecosystem

Charting New Horizons As the countdown to go-live date intensifies, North Carolina stands poised to usher in a new era of sports betting innovation and accessibility. With regulatory frameworks firmly in place and strategic partnerships abound, stakeholders stand at the cusp of a transformative journey, brimming with opportunities for growth and innovation. With 11th March marking a watershed moment in the state’s gambling landscape, the stage is set for North Carolina to emerge as a beacon of excellence in the realm of online sports betting, setting new benchmarks for industry standards and player engagement.


Continue Reading


Gamingo.News stands as a premier digital destination dedicated to delivering top-tier news and insights in the gaming and gambling industry. This specialized media outlet garners the attention of over 120,000 readers each month, providing them with engaging content, current news, and in-depth analyses.
The platform offers extensive coverage of various facets of the gaming world, including both online and brick-and-mortar gaming, wagering, esports, updates on regulations and compliance, as well as technological innovations. Regular content includes daily news stories, press releases, unique interviews, and comprehensive reports on events.
Moreover, Gamingo.News organizes webinars pertinent to the industry and offers detailed reports, establishing itself as a comprehensive information source for those interested in learning about gaming market operators, suppliers, regulators, and professional services. The portal's main objective is to keep its large audience informed about the latest news, trends, and developments in the gaming and gambling sectors. It focuses particularly on the European igaming market but also covers significant global news, proving to be an invaluable tool for gaming professionals, operators, and enthusiasts.

For inquiries, reach out at:

For editorial or PR submissions, contact:

Copyright © 2024 Gamingo.News.