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The Fintech Revolution: Gamification Takes Center Stage

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In the dynamic world of finance and technology, fintech is undergoing a remarkable transformation.

A paradigm shift inspired by the iGaming industry is setting the stage for innovation and user engagement on a grand scale.

The driving force behind this transformation is gamification, a concept that has already proven its mettle in iGaming.

This article explores how fintech companies are embracing gamification to revolutionize the financial services landscape.

Unlocking the Power of Gamification

Recently, the Forbes Future of Fintech Summit served as a platform for influential leaders to delve into emerging trends within the fintech sector. A significant focus emerged from these discussions – gamification, a concept that involves the application of motivational engineering techniques. In essence, it’s about making financial interactions engaging and exciting, much like the world of iGaming.

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Cross-Industry Potential of Gamification

Uri Poliavich, CEO of Soft2Bet, a notable player in the iGaming industry, played a pivotal role in these discussions. While gamification is commonly associated with social gaming, Uri Poliavich shed light on its broader potential. He highlighted the fact that gamification has powered remarkable growth in iGaming through enhanced engagement and retention. Importantly, Uri Poliavich emphasized that gamification can extend its benefits beyond iGaming into the fintech arena.

Soft2Bet’s Path to Gamification Success

Soft2Bet, a trailblazer in gamification, has introduced its Motivational Engineering Gaming Application (MEGA) technology. This innovative approach has proven instrumental in the company’s success. Soft2Bet’s remarkable journey demonstrates that gamification can significantly boost engagement, customer retention, and revenue. For fintech, this means an opportunity to revolutionize user engagement, transforming it into a gamified experience.

Uri Poliavich expressed this potential eloquently, stating, “Now fintech is about neo-banking, customization, and adapting to new technologies that are replacing retail branches. A generation of users prefers to gamify the experience, and this is where iGaming, specifically Soft2Bet, is at the junction of different niches.”

The Fintech Gamification Revolution

Beyond gamification, the Forbes Summit illuminated other strategies that fintech companies can borrow from the iGaming playbook. These include localization, personalization, and the integration of artificial intelligence to offer users a relevant and captivating experience. Soft2Bet’s COO, Gilad Naim, echoed these sentiments, emphasizing that innovations like MEGA add an extra layer of entertainment for users. This innovation seamlessly aligns with fintech, capturing more user attention and engagement.

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“As fintech companies embrace gamification techniques inspired by the iGaming industry, a new era of engagement and innovation dawns in the world of finance. The potential for cross-industry transformation is boundless, and gamification is at its forefront.”


Following the completion of her master's degree in publishing and writing, Amanda embarked on her professional journey as an online editor for a prominent gaming blog. Now, she has smoothly transitioned into the iGaming industry, where she plays a vital role in upholding the highest standards of writing in our news pieces. Working closely with senior management, Amanda ensures that our content meets the utmost quality standards.

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Latam & Carribean

Endorphina Ventures into Peru’s Thriving iGaming Market

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Endorphina Expands into Peru’s iGaming Sector with Innovative Portfolio

As a seasoned gambling professional, staying attuned to industry advancements is crucial for identifying emerging opportunities. Endorphina, renowned for its innovative approach to online gaming and acclaimed titles like Oriental Dragon and Valentine’s Heart, is making headlines once again. The company has set its sights on Peru, a burgeoning hub in the Latin American iGaming landscape. In this comprehensive analysis, we delve into Endorphina’s strategic foray into Peru’s thriving iGaming market, exploring the implications for both the company and the regional gaming ecosystem.

Endorphina’s recent breakthrough in Peru marks a significant milestone in its global expansion strategy. As a fully regulated supplier in Peru, the company is poised to introduce its diverse portfolio of over a hundred games to local operators. With a focus on establishing swift partnerships with licensed online operators, Endorphina aims to expedite the deployment of its cutting-edge gaming content in the Peruvian market. This strategic move not only underscores the company’s commitment to innovation but also highlights its ambition to gain a stronghold in Latin America’s burgeoning iGaming sector.

“Commencing 2024 with vigor, Endorphina is thrilled to announce its authorisation as one of the premier slot game developers to enter Peru’s newly regulated market,” affirmed the company in a recent press release. This announcement comes hot on the heels of Endorphina’s successful partnership with Platincasino.es in Spain, showcasing the company’s momentum in expanding its global footprint.

February has proven to be a month of significant milestones for Endorphina. The launch of Book of Conquistador, a captivating 10-payline slot game, has captured the attention of players worldwide, further bolstering the company’s diverse game portfolio. Additionally, Endorphina’s recent collaboration with Casino777 underscores its strategic development initiatives and sets the stage for continued growth throughout the year.

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While Endorphina has yet to disclose the identities of its local operator partners in Peru, anticipation mounts for imminent announcements. As the company navigates this new frontier, its pioneering spirit and unwavering commitment to excellence are poised to reshape Peru’s iGaming landscape, offering players an unparalleled gaming experience and setting new benchmarks for industry innovation.

Endorphina’s entry into Peru heralds a new era of possibilities for the country’s burgeoning iGaming sector. With its innovative game offerings and steadfast dedication to quality, Endorphina is primed to leave an indelible mark on Peru’s iGaming landscape, paving the way for enhanced player engagement, operator success, and sustainable industry growth.


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