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Strive Gaming: Shaping the Future of North American iGaming with Innovative PAM Solutions



Revolutionizing iGaming in North America: Strive Gaming’s Pioneering PAM Solutions

In a rapidly evolving iGaming landscape in North America, Strive Gaming stands as a beacon of innovation, offering cutting-edge Player Account Management (PAM) solutions. With a firm foothold in the region, Strive Gaming, led by President Damian Xuereb, is poised to drive the next wave of growth, armed with invaluable experience and a relentless commitment to excellence.

Navigating the Competitive Terrain

While Strive Gaming may not have been among the first to enter the US market, its timing has proven to be strategic. Founded by Damian Xuereb and CEO Max Meltzer, both industry veterans, Strive possesses a profound understanding of the North American market dynamics. Having observed the successes and failures of early entrants, Strive has meticulously crafted its approach.

Mastering State-by-State Nuances

Damian Xuereb emphasizes the advantage of comprehending the nuances of each state’s regulatory landscape. He explains, “We had the opportunity to do our research and ensure we built a product that aligns with current and future state requirements as we expand across more states.”

A Future-Proof Offering

Strive Gaming is at the forefront of the shift away from promotional-driven acquisition and retention strategies. Damian Xuereb points out, “We’re able to address the challenges faced by our competitors and operators in the market.” Strive empowers operators to enhance player lifetime values through personalization and contextual engagement, reducing operational overheads through automation.


A Singular Focus on North America

In the midst of expanding opportunities in various jurisdictions, Strive maintains a steadfast commitment to the North American player experience. Damian Xuereb affirms, “We won’t be distracted by other regulations or markets. Our business and product will continually evolve around the North American player experience.”

Empowering Local Operators

Strive’s mission extends to leveling the playing field for smaller, single-state operators. “We want to enable operators to compete at that level,” Xuereb states, emphasizing the importance of offering a localized, player-friendly experience.

Promoting Differentiation

Strive aims to help partners stand out in the crowded market by offering real-time bonusing, deep integrations, cross-selling, and unique promotions in collaboration with local brands. Xuereb underscores the significance of differentiation in preventing a race to the bottom.

Embracing Evolution

Strive’s success lies in its continuous evolution. Xuereb states, “Our product has continually evolved based on market experience and customer needs, offering different frontend experiences, cashier options, and unified payment experiences.”


The Omnichannel Opportunity

With iCasino present in just seven states, the North American market holds immense potential. Strive anticipates operators to embrace omnichannel experiences, harmonizing land-based and online offerings to enhance player loyalty.

A Bright Future for Strive Gaming

As a trailblazer in North American iGaming, Strive Gaming is poised to redefine the role of a PAM provider. With an optimized, North America-centric product and the Infinity Rules Engine at its core, Strive is ready to lead the next phase of growth in the region.

Strive Gaming’s journey is a testament to the power of innovation and adaptability in a dynamic industry that continues to shape the future of iGaming in North America.


Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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News By Region

Light & Wonder Set to Illuminate Québec’s VLT Market with Loto-Québec Deal



A Game-Changing Alliance: Light & Wonder Joins Forces with Loto-Québec for VLT Expansion

In a strategic move set to redefine the Québec gaming market, Light & Wonder has announced a pivotal agreement with Loto-Québec. Slated for 2024, this partnership will see the introduction of Light & Wonder’s KASCADA™ DUAL SCREEN video lottery terminals (VLTs) across the province, marking a significant milestone in the company’s global expansion.

Launching a New Era of Gaming in Québec

Through this agreement, Light & Wonder will make its debut in the Québec market by supplying its state-of-the-art KASCADA™ DUAL SCREEN gaming machines. This deployment is set to revolutionize the gaming experience province-wide, offering players a diverse suite of new and engaging games.

A Diverse Portfolio for Enhanced Player Experience

The KASCADA™ DUAL SCREEN cabinet’s launch will feature a compelling game suite. Notable titles include Bonus Sevens Wild™, Monopoly Jackpot Station, Huff N’ Puff™, Life of Luxury™, 88 Fortunes™, Win 1000™, Bier Haus™, Rich Little Piggies™, Flush Frenzy™, and Jackpot Party™ Keno, promising a varied and immersive gaming experience.

Amidst a Competitive Market Landscape

This announcement comes hot on the heels of IGT’s contract to modernize Loto-Québec’s VLT network and Aristocrat’s entry into the Québec VLT gaming market. Light & Wonder’s agreement signifies its competitive edge in an evolving gaming landscape.


Light & Wonder’s Commitment to Global Excellence

Siobhan Lane, CEO of Gaming at Light & Wonder, expresses pride in bringing their acclaimed content and hardware to Québec. This partnership not only expands Light & Wonder’s market presence but also cements its reputation as a top cross-platform global games provider.

Loto-Québec’s Strategic Collaboration

Stéphane Fraser, Executive Vice President and COO of Gaming Establishments at Loto-Québec, welcomes the partnership with Light & Wonder. This collaboration aligns with Loto-Québec’s goal of continually enhancing the gaming experience for players in the province.

Leadership and Strategic Direction

This announcement follows the appointment of Michael Marchetti to Light & Wonder’s Board of Directors, previously Director of SciPlay Corporation, which Light & Wonder acquired in October 2023. Marchetti’s expertise will further guide Light & Wonder’s strategic direction and growth.


The collaboration between Light & Wonder and Loto-Québec marks a significant development in Québec’s VLT gaming market. With the introduction of innovative KASCADA™ DUAL SCREEN machines and a diverse game suite, Light & Wonder is poised to offer an unparalleled gaming experience. This agreement underscores the company’s commitment to expanding its global footprint and enhancing player experiences, solidifying its position as a leader in the gaming industry.


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