Sportradar Adds DATA.BET, Esportsbull and GRID to Unified Odds Feed for Esports

Sportradar announced on 12 November 2026 that DATA.BET, Esportsbull and GRID now supply esports odds through its Unified Odds Feed, letting operators choose a provider game by game through one integration.

What Sportradar changed in its esports odds offering

Sportradar (NASDAQ: SRAD) has added three third-party suppliers to the Unified Odds Feed, its proprietary odds distribution product. The company already sells its own esports odds, so the step is to place outside providers inside the same feed rather than to launch a separate product.

According to G3 Newswire, which reproduced Sportradar's release, operators can select a provider title by title through a single integration, subject to availability and applicable commercial terms. DATA.BET said it signed a deal with Sportradar to become one of the partnered providers, in a release dated 13 November 2026 from Limassol, Cyprus.

Roman Garin, SVP Innovation at Sportradar, said the combined feed gives operators "greater choice and flexibility through a single integration." He added that Sportradar will keep adding providers and titles.

Titles at launch and what comes next

Three games are live at launch, with two more named as next in line.

DATA.BET reports coverage of more than 1,800 tournaments and 94,000 matches a year across over 60 markets. These are company-reported figures. Otto Bonning, Head of Sales at DATA.BET, said Widgets and Streaming are set to follow on the feed.

The release names no operators or go-live dates for the new providers, and Esportsbull and GRID had not published their own statements in the material reviewed.

What it means for operators and suppliers

For a sportsbook, the practical change is in procurement and integration. A single connection to the Unified Odds Feed now reaches several esports suppliers, so an operator can assign a different provider to each game instead of building and maintaining separate links. Commercial terms still apply per provider and title.

For the suppliers, the feed adds a distribution channel through a large incumbent. DATA.BET is already established in esports data, as Gamingo covered when DATA.BET and GRID reinforced their alliance and when DATA.BET launched its esports bet builder for in-game betting. GRID has also been active in supplier partnerships, including its extended work with Beter, detailed in Beter and GRID extend partnership.

Sportradar's wider esports portfolio goes beyond odds and includes Match Tracker and Audio-Visual products. Adding provider choice to odds lets the company keep operators on one integration while the supplier mix behind individual games changes.

Market context for esports betting

Esports betting has been gaining formal market recognition. Brazil, for example, expanded legal betting to include esports titles in April 2025, which widens the number of licensed operators that need dependable odds for these games.

The next steps to watch are the arrival of VALORANT and Mobile Legends: Bang Bang on the feed, the rollout of DATA.BET Widgets and Streaming, and which operators adopt non-Sportradar providers for specific titles.

Status reviewed on 14 November 2026. Figures come from the DATA.BET release and from Sportradar's announcement as reproduced by G3 Newswire. More business news and EMEA coverage.