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SOFTSWISS Expands into African Market with Turfsport Acquisition



In a strategic move that echoes its commitment to global expansion, SOFTSWISS, a trailblazer in the iGaming tech realm, has marked its presence in the African market.

With the acquisition of a majority stake in Turfsport, a distinguished South African provider of wagering software, SOFTSWISS ventures into new territory, promising innovation and synergy. Explore the intricacies of this significant partnership and its implications for the iGaming landscape.

The Nexus of Innovation: SOFTSWISS Meets Turfsport

The world of iGaming witnesses a pivotal moment as SOFTSWISS, a pioneering force in the industry, acquires a substantial stake in Turfsport. This strategic move unveils a realm of possibilities as both entities embark on a journey of collaboration and innovation.

For over three decades, Turfsport has established itself as a vanguard, offering comprehensive solutions for online, mobile, and retail operators. Their prowess is exemplified by the staggering volume of over 1.5 billion bets placed annually across various platforms. In South Africa, more than 40 operators rely on Turfsport’s platform for horse racing, lotto, and sports betting.

Andrey Starovoitov, co-CEO at SOFTSWISS, emphasizes the significance of this strategic maneuver, recognizing it as a pivotal step toward expanding their footprint in South Africa and the broader African continent. He underscores the region’s burgeoning prominence, paralleling the iGaming developments witnessed in Latin America.


What makes this partnership truly exceptional is the integration of Turfsport’s 35 years of technological advancements into SOFTSWISS’ arsenal. Starovoitov anticipates a robust product portfolio and a continued commitment to delivering top-tier solutions to their partners.

Turfsport’s Perspective: A Symbiotic Relationship

Christian Neuberger, CEO at Turfsport, sheds light on their quest for an international partner to augment their stronghold in South Africa. The partnership with SOFTSWISS promises to infuse innovation and agility into Turfsport’s offerings, ensuring their customers stay ahead in a dynamic market.

The collaboration between Turfsport’s local expertise and SOFTSWISS’ international prowess ushers in a winning combination poised to make waves in the South African and African markets. The prospects are brimming with potential, setting the stage for a transformative journey.

A Strategic Vision: Strengthening Product Portfolio

The Turfsport acquisition serves as a strategic move to bolster SOFTSWISS’ product portfolio, enabling them to cater to regional requirements more effectively. Leveraging Turfsport’s sterling reputation and visibility in the African market, SOFTSWISS aims to solidify its local presence, cementing its status as an industry leader.


The Road Ahead: Insights at ICE London 2024

As the industry anticipates the unfolding narrative of this partnership, SOFTSWISS is primed to share invaluable insights into the South African market during ICE London 2024 at Stand N8-231. Stay tuned for revelations that promise to reshape the iGaming landscape.

Following the completion of her master's degree in publishing and writing, Amanda embarked on her professional journey as an online editor for a prominent gaming blog. Now, she has smoothly transitioned into the iGaming industry, where she plays a vital role in upholding the highest standards of writing in our news pieces. Working closely with senior management, Amanda ensures that our content meets the utmost quality standards.

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BetGames’ Skyward Game Launch Captivates African Market



BetGames Soars with Skyward Launch in Africa: A Game-Changing Expansion

In a thrilling turn of events, leading games provider BetGames has set the African gaming landscape ablaze with the launch of its exhilarating crash game, Skyward. As the game takes flight in the continent, BetGames celebrates a monumental leap forward in its expansion efforts, particularly in the vibrant South African market. Let’s delve into the details of this groundbreaking launch and its profound implications for BetGames’ strategic growth in Africa.

Elevating the Gaming Experience: Skyward’s Stellar Reception in Africa

BetGames‘ debut crash game, Skyward, has garnered an exceptional response following its network launch in Africa. This milestone signals a significant stride forward in BetGames’ mission to solidify its foothold in the dynamic African gaming market, with a spotlight on the burgeoning South African sector.

Tailored for Success: Bespoke Versions for Top-Tier Operators

Betway and Hollywoodbets, two leading operators in South Africa, have embraced Skyward with open arms, offering their players bespoke versions of the game. These customised adaptations feature tailored elements that cater to the unique preferences of local players, accompanied by the distinctive branding of Betway and Hollywoodbets.

Optimised Performance: Lightweight Operation for Low Data Consumption Markets

Skyward’s design prioritises lightweight and stable operation, addressing the challenges posed by markets where low data consumption is a key consideration. This optimisation ensures seamless gameplay, allowing players to immerse themselves fully in the excitement of Skyward without compromising on performance.


Automated Rewards: Enhancing the Gaming Experience

Incorporating automated promotional tools, Skyward rewards players regularly, elevating the gaming experience to new heights. These dynamic features add an extra layer of excitement and engagement, contributing to the game’s widespread appeal among African players.

Strategic Expansion Plans: Capitalising on Skyward’s Success

BetGames’ foray into South Africa aligns seamlessly with its ambitious growth plans for 2024. Building on the momentum generated by Skyward’s launch, BetGames is poised to introduce innovative features and new titles to the market, including Roulette games and Blackjack Tables, showcasing the company’s unwavering commitment to delivering cutting-edge gaming experiences.

A Vision for Success: James Everett’s Insights

James Everett, VP for Africa and LatAm at BetGames, expresses confidence in Skyward’s rapid adoption and enthusiastic reception in Africa, particularly in the fiercely competitive South African market. With plans to onboard more South African operators onto the Skyward platform, BetGames anticipates sustained success and growth in the region.

Conclusion: As BetGames continues to soar to new heights with the Skyward launch in Africa, the company cements its position as a trailblazer in the gaming industry. With a focus on innovation, customisation, and player engagement, BetGames is poised to reshape the gaming landscape in Africa, one exhilarating experience at a time.


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