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São Paulo Unveils Superbet as $32 Million Main Sponsor

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São Paulo Unveils Superbet as $32 Million Main Sponsor

São Paulo FC makes a groundbreaking $32 million deal with Superbet as their primary sponsor!

A Historic Partnership: São Paulo FC and Superbet’s Multi-Million-Dollar Agreement

“New Beginnings: São Paulo FC’s 2024 Season Kicks Off in Style”

“Superbet’s Thriving Journey: From Romania to Becoming Brazil’s Betting Giant”

Bolded Keywords: São Paulo FC, Superbet sponsorship, Brazilian football, sports betting, New Balance, Campeonato Cearense.

São Paulo FC, one of Brazil’s iconic football clubs, made headlines as it officially revealed Superbet as its primary sponsor for the next three years. The grand unveiling took place during an event on January 18th, solidifying a groundbreaking partnership worth a staggering $32 million.

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The anticipation surrounding São Paulo’s collaboration with Superbet had been building for some time. Hints were dropped by the club’s president, Julio Casares, on social media, suggesting a remarkable year ahead for the sports betting platform.

The official announcement caught many by surprise as São Paulo FC signed a lucrative three-year contract, valued at R$ 156 million (approximately US$ 32 million), securing Superbet as its main sponsor. This strategic move saw Superbet stepping into the space previously occupied by Sportsbet.io.

Although the termination of the previous betting platform contract incurred a cost of R$ 24 million (about US$ 5 million), neither the São Paulo board nor Superbet disclosed the party responsible for the penalty.

The unveiling event on January 18th was nothing short of spectacular. A grand parade showcasing the new uniforms, produced by New Balance and adorned with the Superbet logo, marked the kickoff for São Paulo’s 2024 season. Esteemed club athletes proudly sported the fresh jerseys, adding an air of excitement to the evening.

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The event was not only about the new sponsor but also about new beginnings for São Paulo FC in 2024. The club introduced its latest signings, including Ferreira, Erick, Luiz Gustavo, and Bobadilla, all set to make an impact in the upcoming season.

Superbet, originating from Romania and active in the online market since 2016, arrived in Brazil last year. Beyond football, this dynamic betting platform covers a wide array of sports, including tennis, volleyball, baseball, and futsal. Their reach extends to various competitions worldwide, offering diverse sports betting opportunities.

Alexandre Fonseca, CEO of Superbet Brasil, emphasized the company’s ambitious goal, stating, “We arrive in Brazil to achieve market leadership as quickly as possible. If it weren’t for that, I wouldn’t have taken on this project.” Superbet’s swift rise in Brazil reflects their commitment to dominating the sports betting landscape in the country.

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Following the completion of her master's degree in publishing and writing, Amanda embarked on her professional journey as an online editor for a prominent gaming blog. Now, she has smoothly transitioned into the iGaming industry, where she plays a vital role in upholding the highest standards of writing in our news pieces. Working closely with senior management, Amanda ensures that our content meets the utmost quality standards.

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Latam & Carribean

Endorphina Ventures into Peru’s Thriving iGaming Market

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Endorphina Expands into Peru’s iGaming Sector with Innovative Portfolio

As a seasoned gambling professional, staying attuned to industry advancements is crucial for identifying emerging opportunities. Endorphina, renowned for its innovative approach to online gaming and acclaimed titles like Oriental Dragon and Valentine’s Heart, is making headlines once again. The company has set its sights on Peru, a burgeoning hub in the Latin American iGaming landscape. In this comprehensive analysis, we delve into Endorphina’s strategic foray into Peru’s thriving iGaming market, exploring the implications for both the company and the regional gaming ecosystem.

Endorphina’s recent breakthrough in Peru marks a significant milestone in its global expansion strategy. As a fully regulated supplier in Peru, the company is poised to introduce its diverse portfolio of over a hundred games to local operators. With a focus on establishing swift partnerships with licensed online operators, Endorphina aims to expedite the deployment of its cutting-edge gaming content in the Peruvian market. This strategic move not only underscores the company’s commitment to innovation but also highlights its ambition to gain a stronghold in Latin America’s burgeoning iGaming sector.

“Commencing 2024 with vigor, Endorphina is thrilled to announce its authorisation as one of the premier slot game developers to enter Peru’s newly regulated market,” affirmed the company in a recent press release. This announcement comes hot on the heels of Endorphina’s successful partnership with Platincasino.es in Spain, showcasing the company’s momentum in expanding its global footprint.

February has proven to be a month of significant milestones for Endorphina. The launch of Book of Conquistador, a captivating 10-payline slot game, has captured the attention of players worldwide, further bolstering the company’s diverse game portfolio. Additionally, Endorphina’s recent collaboration with Casino777 underscores its strategic development initiatives and sets the stage for continued growth throughout the year.

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While Endorphina has yet to disclose the identities of its local operator partners in Peru, anticipation mounts for imminent announcements. As the company navigates this new frontier, its pioneering spirit and unwavering commitment to excellence are poised to reshape Peru’s iGaming landscape, offering players an unparalleled gaming experience and setting new benchmarks for industry innovation.

Endorphina’s entry into Peru heralds a new era of possibilities for the country’s burgeoning iGaming sector. With its innovative game offerings and steadfast dedication to quality, Endorphina is primed to leave an indelible mark on Peru’s iGaming landscape, paving the way for enhanced player engagement, operator success, and sustainable industry growth.


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