Imagine Live Receives Swedish Gambling Licence

Imagine Live Secures Swedish Gambling Licence, Expands European Presence

In a significant move that underscores its commitment to expanding within regulated markets, Imagine Live has successfully secured a gambling licence from the Swedish Gambling Authority. This approval marks a pivotal moment for the company, allowing it to offer its comprehensive portfolio of live dealer games to players across Sweden, a key market within Europe’s tightly regulated iGaming landscape.

Building Trust in Regulated Markets

Securing a licence in Sweden is no small feat. The Swedish Gambling Authority, known for its stringent regulatory standards, meticulously evaluates every application to ensure that only operators who meet the highest standards of compliance and consumer protection are allowed to offer their services in the country. For Imagine Live, this approval not only reflects its adherence to these rigorous standards but also enhances its credibility and appeal in the broader European market.

With this licence, Imagine Live can now offer its suite of live dealer games in Sweden. This portfolio includes popular classics like blackjack, baccarat, and roulette, as well as innovative game-show style offerings such as “Robin The Fair.” The company’s entry into Sweden’s regulated market is expected to attract a new audience of players who are increasingly looking for safe, reliable, and entertaining gaming experiences.

Strategic Partnerships and Growth

The approval from the Swedish Gambling Authority is part of a broader strategy by Imagine Live to deepen its presence in regulated markets across Europe. Earlier this year, the company formed a strategic partnership with SoftGamings, a well-known platform provider in the iGaming industry. This collaboration has been instrumental in integrating Imagine Live’s games into the SoftGamings platform, thereby expanding the availability of its content to operators who are seeking to enhance their offerings with premium live dealer games.

This move into Sweden is not just about market expansion; it’s also about aligning with the Swedish Gambling Authority’s ongoing efforts to maintain a secure and compliant gaming environment. The authority has been particularly vigilant in cracking down on unlicensed operators, ensuring that all gambling activities within the country are conducted by licensed entities. By securing this licence, Imagine Live positions itself as a trusted and compliant operator, ready to meet the demands of a discerning player base in Sweden.

Industry Momentum

Imagine Live’s success in obtaining a Swedish licence follows a trend in the industry where gaming providers are increasingly looking to operate within regulated markets. For instance, Galaxsys, another player in the iGaming space, also secured a Swedish licence earlier this year, highlighting the growing interest among providers to tap into Sweden’s well-regulated market.

In May 2024, Imagine Live further bolstered its leadership team by appointing Barry Mahon as Chief Commercial Officer (CCO). With over 30 years of experience in the industry, Mahon’s role is crucial in steering the company’s strategic growth initiatives, particularly as it navigates new markets like Sweden. His expertise is expected to play a key role in ensuring that Imagine Live not only meets regulatory requirements but also exceeds player expectations in these new territories.

Imagine Live’s successful acquisition of a Swedish gambling licence is a testament to the company’s strategic vision and commitment to operating within regulated markets. By expanding its footprint in Sweden, Imagine Live is poised to offer its high-quality live dealer games to a broader audience, ensuring a safe and compliant gaming experience that aligns with the strict standards set by the Swedish Gambling Authority. As the company continues to grow and enter new markets, it solidifies its position as a leading provider in the European iGaming industry, setting the stage for further expansion and innovation in the years to come.