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Denmark Regulator Targets Social Media Gambling Promotions



Cracking Down on the Shadows: Denmark Targets Social Media’s Unlicensed Gambling Promotions

Attention all gambling enthusiasts and industry professionals! Denmark’s vigilant guardian, Spillemyndigheden, is setting a new standard in the fight against illegal online gambling. With a keen eye on the burgeoning threat posed by social media influencers, the regulator is not just watching; it’s acting decisively. This groundbreaking move signals a robust response to safeguarding the integrity of the Danish gambling scene. Let’s delve into Spillemyndigheden’s strategic plans to combat these challenges head-on in 2024.

Social Media Under Surveillance:

In an era where social media’s influence is omnipresent, Spillemyndigheden has identified a new frontier in the battle against unlicensed gambling: influencers and streamers. These digital personalities, with their vast followings, have become unwitting (or witting) torchbearers for unlicensed gambling sites. The Danish regulator, however, is stepping up, employing a mix of collaboration and enforcement to tackle this issue. By partnering with tech giants such as Facebook, Apple, and Google, the goal is to extinguish illegal gambling apps and ads from these platforms.

Past Actions Fuel Future Strategies:

The precedent set by Spillemyndigheden’s action against a non-compliant streamer last year, resulting in a fine, underscores the regulator’s commitment to its cause. With two additional cases already reported to the police, it’s clear that monitoring and enforcement efforts are ramping up. This is not just about punitive measures; it’s about cleaning up the gambling ecosystem, ensuring it remains fair and legal.

Expanding Partnerships for a Cleaner Web:

Understanding that the challenge is multifaceted, Spillemyndigheden is broadening its alliance with major tech platforms. The objective is straightforward: identify and eliminate illegal gambling content proliferating across social media and apps. This concerted effort marks a significant step in curbing the influence of illicit gambling operations, ensuring that Danish citizens are exposed only to safe, licensed gambling avenues.


The 2023 Enforcement Review:

In 2023, Spillemyndigheden took decisive steps, including DNS blocking, to limit access to unlicensed gambling sites. The blockade of high-profile operators like highlights the regulator’s stringent approach. Impressively, Danish traffic to blocked sites plummeted from 15.8 million in 2017 to 1.8 million in 2023. Though some users find ways around DNS blocking, the sharp decline speaks volumes about the effectiveness of the regulator’s actions.

On-the-Ground Inspections Yield Results:

Beyond the digital realm, Spillemyndigheden’s vigilance extends to physical venues. With 34 inspections conducted across Danish pubs, the regulator’s hands-on approach has unearthed illegal gambling activities, from lotteries to unauthorized poker games and gaming machines. These inspections, leading to police reports and clampdowns, underscore the comprehensive nature of Spillemyndigheden’s enforcement strategy.


Spillemyndigheden’s proactive stance against the shadowy corners of online and offline gambling heralds a new era of regulatory oversight in Denmark. By targeting social media influencers and unlicensed gambling promoters, the regulator is not just addressing the symptom but the source. This multifaceted strategy, combining digital partnerships with ground-level inspections, aims to foster a safer gambling environment for all. As we watch Spillemyndigheden’s 2024 plans unfold, the message is clear: the integrity of Denmark’s gambling industry is in vigilant hands.


Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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