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KSA Stops Dutch Football Club’s Gambling Ad, Enforcing Ad Ban



Netherlands’ KSA Enforces Strict Ban on Gambling Ads with Red Card to Football Club

In a bold enforcement action, the Netherlands’ gambling regulator, Kansspelautoriteit (KSA), has issued a decisive ‘red card’ to a Dutch football club’s ambitious advertising plans. This move underscores the country’s stringent ban on gambling advertisements and signals the regulator’s unwavering commitment to protecting vulnerable groups from untargeted gambling exposure. Dive into the details of this regulatory standoff and its implications for the sports and gambling landscape in the Netherlands.

The Regulatory Offside

An unnamed Dutch football club’s intentions to celebrate its achievements with a giant ad featuring the team captain hit a regulatory wall. The KSA identified that the proposed advertisement, due to include the logo of the club’s igaming sponsor on the shirt, would directly contravene the Netherlands’ comprehensive ban on gambling ads. This stance by the KSA reaffirms the nation’s rigorous approach to minimizing gambling’s public footprint and its potential impact on susceptible demographics.

A Preventive Red Card

In a preemptive move, the KSA communicated with both the municipality and the football club, warning of sanctions if the advertisement proceeded as planned. The critical point of contention was the visibility of the igaming provider’s logo, which transformed the celebratory ad into a breach of the country’s gambling advertisement restrictions. The regulator’s intervention highlights the delicate balance between sports sponsorships and gambling advertising regulations.

The Defense’s Argument

The sponsor and football club contended that the advertisement fell within the bounds of sports sponsorship, positing the brand logo as a minor element against the backdrop of the player’s prominence. However, the KSA clarified that such a defense holds ground only in scenarios where the player is depicted in a professional context, such as during a match, and not in a promotional advertisement intended for public spaces.


Protecting Vulnerable Groups

The KSA’s stance on the advertisement underscores a broader regulatory intent to shield vulnerable groups, particularly young adults, from untargeted gambling advertising. The prohibition of online gambling ads in public spaces is rooted in the inability to exclude these sensitive demographics, reflecting the KSA’s prioritization of social responsibility over commercial interests in the gambling sector.

Leadership at the Helm

In related news, the KSA welcomed Michel Groothuizen as its new chairman, set to take the reins from July 1. Groothuizen’s extensive background, including pivotal roles in the Netherlands’ judicial and regulatory development sectors, positions him as a strategic leader for the KSA. His appointment comes at a critical juncture as the regulator navigates the complexities of the burgeoning online gambling market and the enforcement of new gambling legislation implemented in 2021.

Conclusion: A Regulatory Tightrope

The KSA’s action against the Dutch football club’s planned advertisement is a vivid illustration of the Netherlands’ tight regulatory leash on gambling advertisements. This episode not only showcases the challenges of balancing commercial interests with regulatory mandates but also highlights the KSA’s proactive measures to maintain the integrity of sports and protect public welfare. As the gambling landscape continues to evolve, the role of regulators like the KSA in guiding and enforcing responsible gambling practices becomes increasingly vital.


Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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