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Swedish Court Dismisses Lawsuit Against Kindred Group



Swedish Court Rules in Favor of Kindred Group in Landmark Lawsuit

In a legal showdown that gripped the Swedish gambling landscape, the District Court of Stockholm has delivered a verdict favoring Kindred Group in a high-profile lawsuit brought forth by fashion designer Per Holknekt. The case, characterized by allegations of aggressive marketing tactics and the exploitation of vulnerable customers, sheds light on the complexities surrounding responsible gambling practices in the online gaming industry. As a seasoned gambling professional, dissecting the implications of this landmark ruling is crucial to understanding the evolving dynamics of player protection and corporate accountability within the gambling sector. Let’s delve into the details of the lawsuit, the court’s decision, and the broader implications for both operators and players in the Swedish gambling market.

Per Holknekt’s legal battle against Kindred Group, the parent company of Unibet, garnered widespread attention following his claim for SEK 10 million (€1 million) in compensation for gambling losses incurred prior to the legalization of online gambling in Sweden in 2019. Alleging that Unibet had actively encouraged his gambling habits despite being cognizant of his addiction, Holknekt painted a damning picture of the operator’s marketing strategies and their impact on vulnerable individuals.

During the trial, Holknekt revealed staggering figures, stating that he had deposited over SEK 55 million (€5 million) and lost in excess of SEK 26 million (€2.3 million) during the period of 2005 to 2019. His narrative underscored the need for stringent regulations and responsible gaming measures to safeguard players from the perils of excessive gambling behavior.

However, the District Court’s ruling delivered a blow to Holknekt’s legal pursuits, dismissing the case on the grounds that he had no direct agreement with Kindred Group but rather with its subsidiary, Unibet International Ltd/Trannel. Moreover, the court questioned the applicability of Sweden’s 2018 Gambling Act to activities predating the regulation of online gambling, raising doubts about the legal framework governing retrospective claims in the realm of gambling litigation.


Furthermore, the jurisdictional complexities surrounding Kindred’s registration in Malta added another layer of ambiguity to the legal proceedings, prompting the court to deliberate over the extraterritorial application of Swedish law in cases involving offshore gambling operators.

Despite the setback, Holknekt’s endeavor to hold gambling operators accountable for their marketing practices has sparked a broader conversation on the ethical responsibilities of industry stakeholders and the imperative of implementing robust player protection measures. As the Swedish gambling landscape continues to evolve, the outcome of this lawsuit serves as a cautionary tale for both operators and regulators, emphasizing the need for enhanced transparency, accountability, and ethical marketing practices in the pursuit of a safer gambling environment.

In the wake of the legal battle, Kindred Group’s recommendation for shareholders to accept a takeover offer from France’s FDJ underscores the shifting dynamics within the global gambling industry and the strategic imperatives driving corporate decisions in an increasingly competitive market landscape.


Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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