Connect with us

Daily News

Veikkaus to Enforce ID Checks for Scratchcards as Finland Prepares for Gambling Market Overhaul

Published

on

Veikkaus

Finland’s lottery enthusiasts, a significant change is coming your way!

Veikkaus, Finland’s sole gambling operator, is set to implement a pivotal policy change that ensures responsible gaming.

Beginning 2024, scratchcard purchases will mandate ID verification, aligning with Finland’s commitment to secure and accountable gambling practices.

Stay informed about these essential updates to prepare for a seamless transition in your gaming experience.

Advertisement

In a landmark move to bolster responsible gaming, Finland’s gambling monopoly Veikkaus will introduce compulsory identification checks for all scratchcard transactions starting 1 January 2024. This regulation, encompassing popular games like the Ässä and Casino lottery, aims to fortify the integrity of the gaming environment.

Customers will be required to present valid identification, such as a driving licence, “Kela” card, or a Veikkaus card, to both purchase scratchcards and redeem any prizes. This transition phase allows players until the end of 2023 to engage with scratchcards under the current system, with the ability to claim winnings sans ID as per the country’s Lottery Act.

Scratchcards join the cadre of products under Veikkaus‘s domain that necessitate player identification, a measure already in place for coupon games like Lotto and Eurojackpot since the previous May.

“Conditions for identification of scratchcards are good,” states Ville Venojärvi, Veikkaus director of sweepstakes. The company’s expansive customer base is accustomed to ID verification, which not only curtails gaming disadvantages but also fortifies the enforcement of age restrictions.

Advertisement

Furthermore, Veikkaus has announced the advent of an innovative scratchcard-based draw game set to launch in 2024. This new offering incentivizes players with daily draws, awarding five €1,000 prizes, adding an additional layer of excitement for scratchcard aficionados.

This news arrives amid significant shifts in Finland’s gambling landscape. Veikkaus is bracing for the dissolution of its gambling monopoly as the Finnish government lays the groundwork for a regulated market by 2026. The forthcoming licensing system will signal the end of Veikkaus‘s online monopoly, although it is anticipated that the operator will maintain its exclusive hold over the lottery and retail slot machines.

Despite the impending changes, Veikkaus‘s Deputy CEO Velipekka Nummikoski expresses support for the move towards regulation, committing to aid the government in this evolution.

The shift, however, comes with its set of challenges. Veikkaus has voiced concerns over potential job losses and the downsizing of its gaming arcades in response to the market’s opening, anticipating a reduction in staff by approximately 240 and a strategic reconfiguration of its venue count.

Advertisement

Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Gamingo.News stands as a premier digital destination dedicated to delivering top-tier news and insights in the gaming and gambling industry. This specialized media outlet garners the attention of over 120,000 readers each month, providing them with engaging content, current news, and in-depth analyses.
The platform offers extensive coverage of various facets of the gaming world, including both online and brick-and-mortar gaming, wagering, esports, updates on regulations and compliance, as well as technological innovations. Regular content includes daily news stories, press releases, unique interviews, and comprehensive reports on events.
Moreover, Gamingo.News organizes webinars pertinent to the industry and offers detailed reports, establishing itself as a comprehensive information source for those interested in learning about gaming market operators, suppliers, regulators, and professional services. The portal's main objective is to keep its large audience informed about the latest news, trends, and developments in the gaming and gambling sectors. It focuses particularly on the European igaming market but also covers significant global news, proving to be an invaluable tool for gaming professionals, operators, and enthusiasts.

For inquiries, reach out at: sales@gamingo.news

For editorial or PR submissions, contact: media@gamingo.news

Copyright © 2024 Gamingo.News.