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EMEA’s Strategic Leap: Acquiring 25 Shops to Revolutionize Retail Betting



A Bold Move in Betting: Acquires 25 Retail Shops AG, a leader in Germany’s betting industry, announces an ambitious retail expansion for its brand. This strategic acquisition of 25 betting shops across Germany marks a significant milestone, setting a new standard in the retail betting landscape and promising to reshape the future of sports betting in the region.

Expanding the Brand

The Düsseldorf-based operator, AG, is on a mission to broaden its retail footprint. By acquiring 25 betting shops from a renowned German sports betting company, the firm aims to significantly enhance the presence of its brand. This move represents a significant step in Pferdewetten’s journey towards becoming a dominant force in the German betting market.

Strategic Acquisition in Phases’s expansion strategy unfolds in two pivotal phases through its newly formed subsidiary, SW Shops. Initially, the company will secure a 30% stake for approximately €6.3 million. The remaining 70% will be acquired by 2026, with the final price contingent on the financial performance of the outlets. This phased approach underscores the operator’s commitment to a calculated and sustainable expansion.

Creating a Dynamic Retail Network

Beyond acquisition, Pferdewetten is set to innovate the retail betting scene. SW Shops plans to establish new outlets by 2026, operating under the franchise. This expansion will not only enhance the brand’s visibility but also offer a modernized betting experience to its customers, strengthening its position in the competitive betting market.


Pferdewetten’s Steady Growth and Future Prospects

As the primary operator of German horse racing betting terminals, Pferdewetten has a rich history dating back to 1997. Since relaunching in 2018, it has grown steadily, boasting three retail stores and 108 acceptance locations. The new expansion, expected to impact financial results from 2027, is a testament to the company’s foresight and CEO Pierre Hofer’s vision for a robust retail network and enhanced shop operations.

Conclusion: AG’s acquisition of 25 betting shops is more than just an expansion; it’s a strategic move that sets a new benchmark in the German sports betting industry. With its focus on rapid growth and enhancing customer experience, Pferdewetten is poised to redefine the retail betting landscape, offering an exciting future for bettors and investors alike in the thriving German market.

Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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Dutch Regulator Intensifies Supervision in 2024 to Ensure Safe Gambling



Dutch Regulator KSA’s 2024 Supervisory Agenda Targets Responsible Gambling

As a seasoned gambling professional, staying updated on regulatory agendas is crucial for navigating the ever-evolving landscape of the industry. The Dutch gambling regulator, Kansspelautoriteit (KSA), has unveiled its ambitious Supervisory Agenda for 2024, outlining strategic initiatives to reinforce responsible gambling practices and combat illicit operations. In this comprehensive guide, we delve into the key objectives set forth by the KSA, shedding light on the regulatory priorities shaping the Dutch gambling landscape in the coming year.

The KSA’s Supervisory Agenda for 2024 underscores its unwavering commitment to promoting responsible gambling and safeguarding consumer welfare. Central to its mission is the amplification of “Safe Play” measures, aimed at fostering a secure and transparent gambling environment for all stakeholders. With a renewed emphasis on regulatory oversight, the KSA aims to bolster its supervisory framework to address emerging challenges and uphold the integrity of the Dutch gambling market.

In its pursuit of regulatory excellence, the KSA will intensify its scrutiny of operators’ duty of care measures, emphasising the importance of proactive interventions to prevent problem gambling behaviours. By implementing a data-driven approach to risk-based monitoring, the regulator aims to identify and mitigate potential harm swiftly, ensuring that operators fulfil their obligations to prioritise player protection.

Furthermore, the KSA’s agenda for 2024 includes targeted measures to disrupt the supply chain for unlicensed online gambling. Recognising the proliferation of illicit operators, the regulator will employ investigative tactics to dismantle unauthorised gambling networks and hold perpetrators accountable. Through rigorous enforcement actions and collaboration with law enforcement agencies, the KSA seeks to root out illegal gambling activities and preserve the integrity of the licensed gambling sector.


A key focal point of the KSA’s supervisory efforts will be the enforcement of advertising regulations, with a particular emphasis on safeguarding vulnerable demographics, including young people. In response to recent findings highlighting breaches in advertising standards, the regulator remains steadfast in its commitment to curbing irresponsible marketing practices and promoting socially responsible advertising within the gambling industry.

In a recent revelation, the KSA unveiled the results of its investigation into unlicensed gambling advertising, exposing widespread non-compliance among affiliate sites. Of the 33 gambling websites scrutinised, 14 were found to have flouted regulations, including targeting individuals who had self-excluded from gambling activities. Such violations underscore the urgency of the KSA’s enforcement efforts to curb illicit advertising practices and protect consumers from exploitative marketing tactics.

As the Dutch gambling landscape evolves, the KSA’s Supervisory Agenda for 2024 serves as a beacon of regulatory diligence and consumer protection. By prioritising responsible gambling initiatives and cracking down on illicit operators, the regulator reaffirms its commitment to fostering a safe, fair, and sustainable gambling environment for all. As industry professionals, it is imperative to align with the KSA’s vision and actively contribute to the advancement of responsible gambling practices in the Netherlands.


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