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Paf to Elevate Gaming Experience on Gotland Alandia Cruise’s M/S Birka Gotland



Paf, the renowned Nordic gaming company, is set to revolutionize the onboard gaming experience on the M/S Birka Gotland, the flagship vessel of the newly established Gotland Alandia Cruises. The cruise ship, poised to embark on its maiden voyage in Spring 2024, represents a collaborative venture between Viking Line and Gotlandsbolaget, enhancing the maritime route connecting Stockholm, Mariehamn, and Visby.

PAF brings a new wave of gaming entertainment to the seas on the M/S Birka Gotland cruise ship, set for its inaugural journey in 2024.

Gotland Alandia Cruises AB, a joint investment by Viking Line and Gotlandsbolaget, proudly owns the M/S Birka Gotland. Paf has been entrusted with the task of delivering top-notch gaming entertainment to this ambitious shipping company. This collaboration underscores Paf’s commitment to offering premium gaming experiences in maritime settings.

“We eagerly anticipate this partnership,” says Jannik Svahnström, Head of New Sales at Paf. “Our goal is to craft a distinctive gaming concept for the ship, integrating cutting-edge slot machines and table games as part of the overall passenger experience. The coming months will be thrilling as we prepare to unveil this new entertainment landscape.”


Embark on a journey with M/S Birka Gotland and discover Paf’s exceptional gaming world, complemented by diverse dining, shopping, and spa offerings.

The entertainment array on the M/S Birka Gotland extends beyond gaming. Guests can indulge in a variety of restaurants, shopping experiences, spa treatments, and more, making each cruise a memorable adventure. Paf’s role in managing slot machines and table games is integral to enhancing the overall passenger experience.

Susanne Kaarnimo-Knight, CEO of Gotland Alandia Cruises AB, expresses confidence in the partnership: “Paf’s reputation as a gaming industry leader makes them an ideal partner for us. We trust Paf to curate an engaging gaming experience that will resonate with our guests.”

In addition to the Stockholm-Mariehamn route commencing in March 2024, the M/S Birka Gotland will extend its services to Visby on Gotland, incorporating popular destinations such as Härnösand and Ystad in Sweden, Bornholm in Denmark, and Riga in Latvia.


Paf’s collaboration with Gotland Alandia Cruises marks a significant step in expanding its presence in the cruise ship gaming sector. This initiative not only showcases Paf’s expertise in delivering quality gaming experiences but also illustrates its ability to seamlessly integrate entertainment into the broader cruise experience. As Paf and Gotland Alandia Cruises prepare for the 2024 launch, passengers can look forward to an unparalleled blend of relaxation, adventure, and gaming excitement on the M/S Birka Gotland.

Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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FDJ’s Acquisition of Kindred Group Shaping the Future of Global Gaming



FDJ’s acquisition of Kindred Group, facilitated by regulatory approval and strategic shareholder engagement, signifies a transformative moment in the gaming industry. This deal exemplifies the intricate balance between regulatory compliance, shareholder value, and strategic growth ambitions. As the industry stands at the cusp of further consolidation and innovation, the FDJ-Kindred transaction heralds a new era of strategic realignment and competitive positioning in the global gaming landscape.

A Monumental Shift in Gaming Dynamics

The Swedish Financial Market Supervisory Authority (SFSA)‘s approval of Française des Jeux’s (FDJ) offer to acquire Kindred Group marks a pivotal moment in the global gaming and betting sector. This green light not only accelerates FDJ’s strategic expansion but also underscores the evolving landscape of international gaming regulations and corporate alignments.

Navigating Regulatory Waters

The SFSA’s endorsement is a crucial step in FDJ’s ambitious acquisition plan, setting the stage for a public offer slated to commence imminently. This regulatory approval highlights the meticulous scrutiny and compliance standards governing mergers and acquisitions within the sector, ensuring that such transactions align with market stability and shareholder interests.

A Call to Action for Kindred Shareholders

The forthcoming Extraordinary General Meeting (EGM) represents a critical juncture for Kindred Group, with proposed statutory amendments necessary for facilitating the acquisition. This meeting, aimed at achieving the requisite shareholder consensus, signals the importance of shareholder engagement in steering corporate direction and strategy.


The Path to Acquisition: Shareholder Conviction and Strategic Vision

FDJ’s pursuit of Kindred Group, contingent upon securing 90% of total capital, reflects a strategic maneuver to consolidate its position in the global gaming market. The offer per share, valuing Kindred at approximately €2.6 billion, has garnered unanimous board endorsement and significant shareholder backing, illustrating the alignment of strategic interests and the perceived value of this consolidation.

Activist Influence and Strategic Realignment

The role of activist shareholders, notably Corvex Management, in advocating for Kindred’s sale underscores the dynamic interplay between corporate governance and shareholder activism. Their successful campaign for board representation and strategic evaluation reflects a broader trend of active investor engagement in shaping corporate trajectories.

Implications for the Global Gaming Industry

This acquisition not only exemplifies the financial and strategic considerations underpinning such deals but also highlights the regulatory complexities and shareholder dynamics involved. As the gaming industry continues to evolve, driven by technological advancements and regulatory changes, the FDJ-Kindred merger serves as a case study in strategic growth, market consolidation, and the pursuit of competitive advantage.


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