In a surprising turn of events, North Carolina’s highly anticipated foray into legal sports betting is set to miss the mark for the Super Bowl in February. Despite Governor Roy Cooper signing sports betting into law last June, the latest revelation from the North Carolina Lottery Commission suggests that the intricate process of laying the foundation for this thriving market demands more time than initially expected.
The commission, in a recent meeting, delivered the disheartening news that the much-anticipated launch won’t align with the Super Bowl’s kickoff on February 11. The legal mobile sports betting landscape in North Carolina, as per state law, must spring to life between January 8 and mid-June, a timeline that has increasingly posed challenges.
Commission Chairman Ripley Rand candidly acknowledged the concerns surrounding the readiness of sports betting operations in time for the Super Bowl, stating, “It’s clear, however, with all the work remaining to be done and the timetable set out in state law, that unfortunately won’t be the case.”
Despite this setback, the commission did make substantial strides in its meeting, marking progress toward the eventual launch. During the session, the commission greenlit the application forms for prospective sports betting operators, a significant milestone that charts the path forward. These application forms, anticipated to be available later this week, will serve as the initial step for operators looking to participate in North Carolina’s burgeoning sports betting market.
The looming deadline for the first wave of applications is December 27, a pivotal date that sets the wheels in motion for the comprehensive vetting process. The commission has allotted a 60-day window from that point onward to diligently conduct background checks, scrutinize thousands of pages of supporting information, and pave the regulatory landscape. Commission Chairman Rand emphasized the multifaceted nature of this process, stating, “There are a number of factors in determining what that date will be – the number of applications that we received, the dates that the applications are completed, the dates that the supporting information is submitted.”
Additionally, a meticulous rulemaking process awaits completion to provide clear guidelines for licensees once approvals are granted. Ensuring applicants’ compliance with North Carolina law and regulatory rules through comprehensive background checks adds another layer of complexity.
As North Carolina’s sports betting journey unfolds, the betting public eagerly awaits the announcement of the first bet placed in the Tar Heel State. While the Super Bowl may be just out of reach, the meticulous preparations underway signal a promising future for legal sports betting in North Carolina, solidifying its place in the expanding landscape of regulated gambling across the United States.
SOFTSWISS Jackpot Aggregator Sees 2.6x Surge in Bets: 2023 Report
In a dynamic year for the iGaming industry, the SOFTSWISS Jackpot Aggregator has released its 2023 report, offering insights into significant trends and achievements.
Notably, the report reveals a staggering 2.6 times increase in bets participating in jackpots, shedding light on the growing appeal of these mechanics among operators and players alike.
A Year of Remarkable Growth
Throughout 2023, bets participating in jackpots experienced consistent quarterly growth, witnessing a remarkable 165% increase from January to December. By the end of the year, the total value of these bets had surged to an impressive 6.396 billion euros. Moreover, the number of jackpot campaigns witnessed a substantial growth of 3.8 times compared to the previous year, totaling 230 campaigns.
Expanding Reach and Impact
One of the standout achievements of 2023 was the expansion of the Jackpot Aggregator’s footprint. The number of brands utilizing its jackpot solution tripled within the year, culminating in over 70 active brands by year-end. This surge in adoption reflects a heightened level of market trust and interest in the product.
Introducing the Prime Jackpot Campaign
A significant milestone of 2023 was the introduction of the Prime Jackpot campaign, which debuted in Q4. This innovative feature garnered considerable attention and interest from players across various casinos. The Prime Jackpot campaign allows operators to participate in shared prize pools, ensuring that rewards are drawn from the collective pool rather than from a specific brand operator. This approach not only offers larger rewards to attract more players but also enhances player engagement and loyalty while optimizing operational costs for operators.
Insights from SOFTSWISS
Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, shared his insights into the year’s achievements. He emphasized the noticeable increase in clients and connected casino brands, as well as the growing volume and value of bets in jackpots. He expressed satisfaction in witnessing clients actively embracing the Jackpot Aggregator and recognizing the added value it brings to their brand operations. The solution empowers operators to provide players with enhanced gaming experiences and more enticing winnings. Client feedback is actively collected and analyzed to ensure clients have access to the most sought-after tools and mechanics.
Looking Ahead to 2024
In 2024, the SOFTSWISS Jackpot Aggregator is set to extend its reach to a wider spectrum of clients. This expansion will be guided by a customized approach, ensuring that each client can tailor the product’s capabilities to meet their specific requirements.
Meet SOFTSWISS at ICE London
The SOFTSWISS Jackpot Aggregator team will be present at ICE London from February 6th to 8th, 2024. They are ready to showcase their latest advancements and engage in discussions with existing and potential clients.
SOFTSWISS is a renowned international iGaming company that offers certified software solutions for managing gambling operations. With a dedicated team of over 2000 employees spread across Malta, Poland, and Georgia, SOFTSWISS holds multiple gaming licenses and provides comprehensive iGaming software solutions. Their diverse product portfolio includes the Online Casino Platform, the Game Aggregator featuring thousands of casino games, the Affilka affiliate platform, the Sportsbook software, and the Jackpot Aggregator. In 2013, SOFTSWISS made history by introducing the world’s first Bitcoin-optimized online casino solution.
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