Connecticut Lottery Initiates Bidding for New Sports Betting Partnership

The Connecticut Lottery Corporation has released a formal Request for Proposals (RFP) as part of the process to select a new sports betting partner. The winning bidder will be granted a license for an initial term of eight years.

Following the mutual decision to end its partnership with Rush Street Gaming, the Connecticut Lottery Corporation has initiated a Request for Proposals (RFP) as part of the bidding process to select a new sports betting partner. The winning bidder is expected to provide a comprehensive sports betting platform for both online and retail sportsbooks in Connecticut, as well as develop a new daily fantasy sports platform.

The selected proposal will enter into an initial eight-year agreement, with the potential for a five-year extension, totalling 13 years of partnership with the Connecticut Lottery. This presents a significant opportunity for interested parties to establish a long-term presence in the state’s growing sports betting and daily fantasy sports markets.

As outlined in the 38-page Request for Proposals (RFP), the Connecticut Lottery Corporation has emphasised the need for a seamless transition of the online channel from the current Operator to the Successful Proposer. The winning proposal must include a collaborative plan to import all player data into the new system, as well as a comprehensive messaging and marketing strategy to address the transition period.

Furthermore, the selected proposal should incorporate a two-year marketing plan to promote the sports betting offerings, showcasing the bidder’s ability to drive customer engagement and maximize market potential. Additionally, the winning proposal must also outline provisions to continue the lottery’s existing retail sports betting operations, which includes the operation of 10 retail betting locations equipped with self-service terminals.

Overall, the Connecticut Lottery Corporation is seeking a comprehensive proposal that not only addresses the technical aspects of the transition but also demonstrates a strategic marketing approach and commitment to continuing and enhancing the lottery’s retail sports betting operations.

The Connecticut Lottery Corporation has commenced the bidding process, effective immediately. Meetings between lottery officials and interested bidding companies are scheduled to take place from April 17 to 21. Written requests for clarifications must be submitted by April 24, with the lottery corporation planning to provide written responses on a rolling basis by May 1.

Final submissions from bidders are required to be submitted by May 19. The lottery has allocated nearly two months for thorough proposal review, with plans to issue a preliminary notice of award by June 14. This timeline underscores the lottery’s commitment to a diligent and transparent evaluation process to select the most qualified sports betting partner for the state of Connecticut.