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BCLC Sets the Standard in Player Health Programs with Prestigious WLA Level 4 Certification



Excellence in Responsible Gambling: BCLC’s Unwavering Commitment Recognized with Elite WLA Level 4 Certification

The British Columbia Lottery Corporation (BCLC) has once again demonstrated its leadership in responsible gambling by securing the prestigious Level 4 certification from the World Lottery Association (WLA). This remarkable achievement, marking the fifth consecutive attainment, reaffirms BCLC’s commitment to player health and safety, setting a benchmark for the lottery and gaming industry worldwide.

A Benchmark in Player Health Initiatives

Awarded by the WLA’s Independent Assessment Panel (IAP), this certification highlights BCLC’s exceptional player health programs. The ‘Best Practice’ designation bestowed upon BCLC’s Player Education program reflects its innovative and effective approach, going beyond industry norms to ensure player well-being.

Innovative Strategies and Forward-Thinking Vision

The IAP has praised BCLC for its diverse initiatives and evaluation measures, recognizing the organization’s ambitious plans for the future. BCLC’s comprehensive player health program encompasses research, employee training, player safeguards, and stakeholder engagement, all adhering to or surpassing industry standards. Notably, BCLC stands among the elite 13 lottery jurisdictions in North America to achieve this level of certification.


Key Initiatives and Licensing Opportunities

BCLC’s application for certification highlighted several groundbreaking initiatives, including the virtual GameSense Advisor (GSA) program, the Game Break voluntary self-exclusion program, and enhanced identification requirements in BC casinos. Additionally, the GameSense brand, which promotes responsible gambling practices, is available for licensing to other gambling entities.

Sustainability and Social Responsibility Commitments

BCLC’s commitment to sustainability and social responsibility is evident in its latest annual report, ‘Winning With Purpose.’ The report showcases BCLC’s achievements in responsible gambling, indigenous reconciliation, diversity, equity, accessibility, and environmental sustainability.


BCLC’s WLA Level 4 certification is a testament to its dedication to player health and responsible gambling practices. As this accolade remains valid for three years, it serves as a continuous reminder of BCLC’s role as a leader and innovator in the gaming industry. BCLC’s initiatives, such as the collaboration with Instant Win Gaming (IWG) for the Set for Life game on, further demonstrate its commitment to providing engaging yet responsible gaming experiences.


Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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