New Jersey fines Superbook $20 K post-exit

Even after leaving the market, sportsbook operators in New Jersey can still be held accountable.

The New Jersey Division of Gaming Enforcement (DGE) has fined SBOpco LLC (operator of the Superbook brand) US$20,000 for multiple sports-betting violations—even though the firm exited the state in July 2024.

From my vantage as a gambling-industry regulation expert, this case underscores that compliance obligations persist. Operators must treat every event, every odds feed and every jurisdiction entry or exit with caution.

Read on—I’ll break down the specific violations, the regulatory implications and key lessons for operators in regulated US markets.

Key Points

• Superbook (SBOpco LLC) was fined US$20,000 by the DGE in Order #2887 for sports-wagering violations.
• Violations stemmed from a 12 February 2022 UFC bout where odds were incorrectly displayed (+145 for Grishin instead of Knight) and later bets were switched.
• Superbook accepted bets on unapproved events, including a 2023 college basketball game involving New Jersey teams and the 2023 NBA All-Star Slam Dunk Contest.
• The DGE required Superbook to settle patron accounts (US$4,165 in wagers) and an immediate penalty payment.
• The case highlights that the DGE retains authority to act on past conduct—even when an operator has exited a market.

Superbook Fined US$20 K in New Jersey for Sports Bet Errors and Event Missteps

In regulated sports-betting environments, operators often focus on launching, scaling and optimising markets. But what this case shows is just as important: even after market exit, the regulatory clock keeps ticking.

The Violations at a Glance

According to the DGE’s Order #2887, Superbook’s run-in began with a technical error in odds display during the UFC bout between Will Knight and Maxim Grishin. The sportsbook showed Grishin at +145 odds, not Knight. Rather than honouring these bets, Superbook changed them to Knight at the same odds. When Grishin won, the bettors lost. That action triggered regulatory intervention.

Separately, Superbook accepted wagers on events it was not authorised to list: a New Jersey team’s 2023 college-basketball game and the NBA All-Star Slam Dunk contest—both disallowed under the state’s Sports Wagering Act.

The DGE ordered the operator to immediately settle all accounts related to the bets (US$4,165) and to pay the US$20,000 penalty upon invoice.

Why It Matters

From my professional perspective, the case offers several critical insights:

• Technical and data errors cost compliance credibility. The odds-display mistake demonstrates how tech issues can cascade into regulatory liability.
• Market-exit doesn’t erase responsibility. Superbook exited New Jersey in July 2024, yet the violations dated to 2022 and the DGE still pursued enforcement in 2025.
• Event approval is non-negotiable. Accepting bets on non-approved contests directly violates the regulatory framework.
• Regulators expect prompt settlement. The DGE required Superbook to settle wagers within 48 hours and provide documentation. Delay triggers scrutiny.
• Global operators must view each jurisdiction holistically. This case reinforces that each state’s rules, timeline and oversight persist beyond live operations.

What Operators Should Do

Drawing from this case, I suggest operators take these actions:

• Audit your odds-feed and IT infrastructure to ensure correct displays and automated controls that guard against mis-listing.
• Map event-approval protocols for every jurisdiction and ensure no back-door or affiliate channel sidesteps the rulebook.
• Maintain exit-phase compliance strategies for when you leave a market—settle all open patron accounts, monitor historical exposure and update the regulator.
• Document technical issues and remedial actions so if an error occurs you can show proactive risk-management rather than reactive clean-up.
• Train staff on state-specific licensing and sporting-event restrictions to avoid inadvertent infractions.

My Analytical View

In truth, this enforcement action is less about the US$20,000 number and more about the signal. It says regulators will hold operators accountable for legacy conduct and expect compliance to be lifecycled—not just for active operations but historical ones too.

Especially in the U.S., where each state has distinct regulations, operators who expand or retract must preserve their compliance diary. The Superbook case reminds us: regulatory exposure doesn’t vanish when the licence ends.

Moreover, tech-driven errors continue to be a major risk area. Odds-feeds, event lists and account settlement mechanisms are mission-critical. A glitch isn’t just an operational issue—it becomes a compliance issue.

The New Jersey DGE’s fine of US$20,000 against SBOpco LLC (Superbook) for sports-betting violations—odds-switching and unapproved event wagering—shows that regulatory accountability remains alive even after market exit.

From my viewpoint, the message is clear: operators must regard compliance as a continuous obligation, not a temporary licence phase. Licensed markets demand vigilant, lifecycle-wide governance—from launch, through operations, to exit—and accountability remains.

Tags: NewJerseyGaming, SportsbookCompliance, SuperbookFine, DGEEnforcement, OnlineSportsBettingRegulation

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