Swedish Gambling Authority Bans Three Operators

Sweden is tightening its grip on illegal online gambling and non-compliant licensed operators.

The Swedish Gambling Authority (Spelinspektionen) has banned three offshore gambling companies from targeting Swedish consumers and placed a licensed firm, More Tech Group, under official supervision for regulatory breaches.

This move reinforces Sweden’s commitment to maintaining a secure, transparent, and consumer-protected gambling market aligned with its national legislation.

Here’s what these enforcement actions mean for operators, affiliates, and the future of compliance in Sweden’s iGaming landscape.

Sweden Cracks Down: Three Illegal Operators Banned, More Tech Under Compliance Review

3 Key Points

• Spelinspektionen banned three unlicensed operators for illegally marketing to Swedish players through social media and affiliate networks.
• More Tech Group is under investigation for potential violations involving telephone sales, credit offers, and identity verification procedures.
• Sweden’s government is reviewing its Gambling Act to boost enforcement and address oversight concerns raised by the National Audit Office.

Spelinspektionen Bans Three Operators for Illegal Targeting

The Swedish Gambling Authority has banned EOD Code SRL, Igloo Ventures SRL, and MIBS NV for targeting Swedish consumers without a local gaming license.

The banned entities operated unlicensed online gambling platforms and used aggressive digital tactics such as:

• Affiliate marketing campaigns
• Banner ads on Swedish websites
• Influencer promotions on platforms like Instagram and Twitch

These efforts directly violated Sweden’s Gambling Act (2018:1138), which mandates that all operators serving Swedish residents must be licensed by Spelinspektionen.

The regulator added that all bans are now publicly listed on its official website, increasing transparency and offering clear guidance to both consumers and affiliates.

Licensed Operator More Tech Group Under Investigation

In a separate but related enforcement action, Spelinspektionen launched a compliance investigation into More Tech Group, the company behind:

• lottoexperten.se
• lottoexperten.com
• superlottoclub.com

The regulator is reviewing several potential violations, including:

• Failure to obtain written consent during telephone sales
• Non-compliance with credit prohibitions, such as offering gambling on credit
• Inadequate identity checks, specifically neglecting to verify customer registration against Spelpaus, Sweden’s national self-exclusion registry

These infractions, if confirmed, could result in fines or additional sanctions, including temporary suspension or license revocation.

Broader Government Action and Legislative Review

This crackdown reflects a broader regulatory shift in Sweden.
In early 2025, the National Audit Office criticized Spelinspektionen for lacking adequate inspection routines and weak follow-up mechanisms.

In response, the Swedish Government launched a formal review of the Gambling Act, aiming to:

• Strengthen enforcement tools
• Enhance cross-agency cooperation
• Ensure consumer protection standards remain robust

The reform process will likely introduce stricter penalties, enhanced compliance checks, and clearer marketing limitations, particularly around affiliate partnerships and social media.

Transparency and Consumer Protection at the Forefront

Sweden remains committed to protecting its gambling market through:

• Strict enforcement of licensing laws
• Proactive identification of non-compliant platforms
• Public transparency on enforcement actions

These actions aim to reduce harm, prevent criminal exploitation of gambling systems, and ensure licensed operators act responsibly and lawfully.

With increasing scrutiny and potential legal reforms on the horizon, both licensed and aspiring operators must reassess their compliance strategies.

The latest enforcement wave from Spelinspektionen—which includes the banning of three illegal operators and an investigation into More Tech Group—signals Sweden’s intensifying focus on gambling regulation.

With a legislative review underway and public accountability front and center, the Swedish market is evolving into one of the most tightly regulated iGaming jurisdictions in Europe.

Operators must now meet not just legal requirements, but also heightened expectations in areas such as consumer protection, marketing ethics, and responsible gambling enforcement.

For those who comply, Sweden offers a lucrative, trust-driven market. For those who don’t, the consequences are increasingly swift and public.