PAGCOR Enforces Ad Standards to Preserve Gaming Integrity​

Is the integrity of the Philippines’ gaming industry at risk? PAGCOR’s recent directive to a licensee to withdraw ads from an offensive online TV show and its reinforcement of stringent age verification protocols highlight the regulator’s commitment to maintaining ethical standards. Discover how these measures aim to protect the industry’s reputation and safeguard vulnerable individuals.​

PAGCOR Enforces Ethical Advertising and Tightens Age Verification to Uphold Gaming Integrity​

Key Points:

• Advertising Ethics: PAGCOR orders a licensee to cease sponsoring a demeaning online TV program.​
• Age Verification Enforcement: The regulator emphasizes strict protocols to prevent underage gambling.​
• Industry Integrity: These actions aim to uphold the credibility of the regulated gaming sector.​

The Philippine Amusement and Gaming Corporation (PAGCOR) has taken decisive action to uphold ethical standards within the country’s regulated gaming industry. In a recent move, PAGCOR directed one of its licensees to withdraw advertising sponsorship from an online TV program featuring scantily clad women. This decision underscores the regulator’s commitment to maintaining the integrity and reputation of the gaming sector. ​

Addressing Inappropriate Advertising

The directive came after an online podcast highlighted the licensee’s association with the controversial show. PAGCOR’s Assistant Vice President for the Electronic Gaming and Licensing Department, Atty. Jeremy Luglug, stated, “We will not tolerate such advertising support by any of our licensees for such a very demeaning and sex-oriented show.” This stance reflects PAGCOR’s dedication to ensuring that all promotional activities align with societal values and ethical considerations.

In response to claims made in the podcast, Luglug clarified that the licensee in question does not own the contentious show and is, in fact, a Filipino entity, contrary to allegations of foreign ownership. This clarification aims to dispel misinformation and maintain transparency regarding the entities operating within the country’s gaming industry. ​

Reinforcing Age Verification Protocols

Beyond addressing advertising concerns, PAGCOR has reaffirmed its commitment to preventing underage gambling. Luglug emphasized that all PAGCOR-licensed platforms enforce strict Know Your Customer (KYC) protocols, ensuring that only individuals aged 21 and above can access gaming services. E-wallet providers also adhere to similar age restrictions, creating a comprehensive framework to deter underage participation. ​

Despite these stringent measures, PAGCOR acknowledges that minors may still access unregulated and illegal gambling sites operating outside its oversight. Luglug urged parents to monitor their children’s internet usage and prevent underage individuals from engaging in online gambling. This call to action highlights the shared responsibility between regulators and guardians in safeguarding youth from the potential harms of gambling. ​

This recent action aligns with PAGCOR’s ongoing efforts to maintain regulatory oversight and protect the integrity of the gaming industry. The regulator recently issued a warning against a fraudulent website impersonating the agency to issue fake licenses. Such proactive measures demonstrate PAGCOR’s vigilance in combating deceptive practices that could undermine the credibility of the regulated gaming sector.​

PAGCOR’s recent directives to withdraw inappropriate advertising and reinforce age verification protocols underscore its unwavering commitment to upholding the integrity of the Philippines’ regulated gaming industry. By addressing ethical concerns and implementing stringent safeguards, PAGCOR aims to foster a responsible gaming environment that protects vulnerable populations and maintains public trust. These actions reflect the regulator’s dedication to ensuring that the gaming industry operates within the bounds of societal norms and legal frameworks, thereby preserving its credibility and sustainability.