QMRA Launches Compliance Certification in Australia

Imagine effortlessly meeting affiliate regulations in every market you operate.

Quality Mark Responsible Affiliates (QMRA) just unlocked the Australian market for its compliance certification program.

Picture detailed compliance reports, online certificates showcasing your trustworthiness, and the comfort of expert legal support.

Discover how QMRA’s global approach can fortify your affiliate strategies while ensuring full adherence to local requirements.

QMRA Expands into Australia: Pioneering Affiliate Compliance for a Safer iGaming Future

3 Key Points

1. QMRA extends its affiliate compliance certification program to the Australian market, strengthening global coverage.
2. Certified affiliates receive compliance reports, online certificates, and consultation on local regulatory matters.
3. Leading iGaming firms, including Leadstar Media and ADM Group, have already integrated QMRA into their compliance strategies.

Quality Mark Responsible Affiliates (QMRA) has officially rolled out its affiliate compliance certification program in Australia, marking another leap in its global expansion. The move follows a series of successful deployments across several regulated jurisdictions, including Belgium, Spain, Denmark, and Germany, as well as multiple states in the United States.

Launched in early 2024 by XY Legal Solutions, QMRA builds on its Dutch predecessor, KVA, which has gathered endorsements from some of the most prominent operators in the iGaming space. More than 90 members joined KVA since its 2021 debut. Now, QMRA capitalises on that momentum by introducing affiliates to a structured approach, featuring compliance reports, online certificates proving website adherence, and consultation services on compliance matters.

The program has found traction among diverse industry participants. Companies such as Leadstar Media, ADM Group, BetFans, and Game Lounge rely on QMRA to stay on the right side of evolving regulatory demands. Many see these alliances as essential for sustaining trust and credibility in increasingly scrutinized markets.

The Australian foray has come quickly after QMRA forged new ground in other regions. For instance, Gentoo decided to incorporate QMRA standards into its official policies for regulated markets. Gentoo backed up that commitment by submitting Swedish and German versions of Newcasinos.com for compliance review in October 2024. The synergy between operator guidelines and QMRA’s expertise offers a seamless way to standardise best practices.

Before that, Sitebee also partnered with QMRA, eyeing an enhanced compliance toolkit for its clients. Rasmus Bank Nielsen, Head of Sitebee, articulated how the partnership provides crucial insights, helping operators manage risk effectively in fast-changing markets. By harnessing QMRA’s legal knowledge, Sitebee’s customers can pivot swiftly in response to new or shifting regulations, ensuring they retain their competitive edge.

With Australia added to its roster of covered jurisdictions, QMRA underscores its unwavering mission: to help affiliates navigate local laws securely. The Australian gambling environment boasts strict guidelines, making it vital for affiliates to verify their compliance rigorously. Through the QMRA platform, affiliates in Australia can tap into a network of resources. For instance, compliance reports outline operational obligations, while online certificates validate an affiliate’s adherence to rules. Having these endorsements is an essential asset when building alliances with operators that want to see robust proof of conformance.

As the program’s footprint widens, QMRA reaffirms that robust compliance frameworks go hand in hand with improved consumer protection. By adopting the group’s standards, affiliates demonstrate their commitment to delivering a safe and responsible betting experience. At the same time, they position themselves favorably in the eyes of regulators. This synergy potentially transforms compliance from a burdensome requirement into a competitive differentiator.

Moreover, the new coverage in Australia offers affiliates an opportunity to scale their operations without worrying about fines or reputational damage. The structured approach of QMRA’s certification ensures affiliates can keep pace with local licensing requirements, advertising rules, and consumer safeguards. This proactive stance resonates with operators seeking credible partnerships in emerging or well-regulated markets.

Since the initial rollout, QMRA has illustrated how shared industry benchmarks can benefit affiliates, operators, and players alike. By fostering clarity and consistency, this approach reduces friction, stabilises business models, and elevates user trust. For an affiliate uncertain about each region’s complexities, QMRA stands out as a go-to resource for bridging the compliance gap.

By extending its affiliate compliance certification to Australia, QMRA cements its global ambition to align operators and affiliates with localized standards. Through compliance reports, online certificates, and continuous legal support, it empowers affiliates to flourish in highly regulated markets. Such a strategy ensures robust consumer safeguards while amplifying brand credibility. As QMRA remains on course to transform compliance into a strategic advantage, affiliates operating in Australia can anticipate a smoother, more secure path to long-term success.