Gambling Commission Names Charles Counsell as Interim Chair

Picture a powerful regulator at a turning point, steering industry change amid new legal frameworks.
The Gambling Commission has named Charles Counsell OBE as interim chair, aligning with crucial Gambling Act reforms.
Imagine strong leadership guiding the UK market to stronger consumer protections, fair play, and enduring trust.
Stay informed, adapt your strategies, and thrive under Counsell’s clear vision as he defines the next chapter.

Charles Counsell Takes the Helm: Shaping UK Gambling’s Next Era of Reform

3 Key Points:

1. Charles Counsell begins a nine-month interim term at the Gambling Commission from 1 February 2025.
2. New Gambling Act reforms include a statutory levy and stricter online slots stakes for younger players.
3. Counsell brings proven leadership from his tenure at the pensions regulator and Money Advice Service.

The Gambling Commission has announced that Charles Counsell OBE will serve as interim chair starting on 1 February 2025. He steps in after incumbent chairman, Marcus Boyle, departs on 31 January 2025 following more than three years in the role. Counsell’s nine-month appointment reflects the Commission’s focus on experienced leadership amid the ongoing transformation in Britain’s gambling landscape.

Counsell is no stranger to high-profile regulatory challenges. He has served as senior independent director at the Commission since April 2024. Before that, he joined the regulator in September 2023 as a non-executive director. His background includes four years as CEO of the pensions regulator, where he devised modern corporate strategies and introduced effective inclusion and climate change initiatives. Earlier in his career, Counsell also led the Money Advice Service as CEO, strengthening its impact and reach.

With this new appointment, the UK gambling industry enters a critical period. The Commission will soon implement important measures stemming from the government’s recent Gambling Act reforms. These changes include a new statutory levy, designed to replace the current voluntary funding system. Depending on the gambling product type, the levy rate will vary from 0.1% to 1.1% of gross gambling yield (GGY).

This levy intends to raise around £100 million to support responsible gambling programs, research, and harm prevention measures. Operators should anticipate the levy’s introduction sometime next year. Adjusting business models and compliance frameworks to align with the new requirements will be crucial.

Moreover, online operators must brace for other noteworthy changes. The revised regulations introduce stricter online slots stakes, especially for younger players. Those aged 18 to 24 will be restricted to a maximum stake of £2 per spin. Players over 25 years old face a slightly higher maximum at £5. These measures seek to protect vulnerable demographics and encourage responsible gambling habits. As a result, the UK market will likely see ongoing product innovation and safer gameplay features.

Counsell’s appointment signals a significant step forward. He brings a results-driven ethos and a history of implementing effective reforms. By prioritizing transparency, accountability, and consumer welfare, he aims to guide the Commission and the market toward a more secure and sustainable future. Industry stakeholders must now anticipate tighter oversight, ensuring their operations follow best practices and meet the evolving standards.

The UK’s gambling sector has experienced rapid growth and diversification in recent years. Yet, with growth comes greater responsibility. Operators must balance innovation and entertainment with compliance and player protection. Counsell’s leadership could prove instrumental in guiding the sector through this delicate balancing act. Market participants who proactively embrace these changes can position themselves as leaders in this new regulatory era.

Charles Counsell’s interim appointment marks a pivotal juncture for the UK’s gambling industry. Under his guidance, the Gambling Commission prepares to implement significant reforms that strengthen consumer protections and reinforce market integrity. From the statutory levy to online slots stake limits, Counsell’s leadership promises a more responsible, transparent, and forward-looking gaming environment. Ultimately, operators that adjust swiftly and embrace these changes will stand out as trusted, compliant, and player-focused brands in Britain’s evolving gambling landscape.