Trumo Finance Enters Finnish iGaming Market

As Finland gears up for its iGaming market reform, Trumo Finance steps in to redefine payment solutions for a new era. With Finland’s licensing system slated for 2027, the company is positioning itself to deliver compliant, secure, and innovative open banking solutions for gambling operators. With regulatory approval from the Finnish Financial Supervisory Authority (FFSA), Trumo Finance is ready to support the country’s transition from a monopoly-driven gambling framework to a competitive landscape.

Trumo Finance Enters Finnish iGaming Market: Pioneering Payment Solutions for a Regulated Future

As Finland’s gambling market heads towards significant transformation, Trumo Finance emerges as a key player, ready to support the industry’s regulatory shift. With Finland’s new iGaming licensing system set to launch in 2027, the company has entered the market, aiming to offer regulated payment solutions tailored for an evolving regulatory environment.

Key Points:

• Finland’s iGaming market shifts from monopoly to open licensing in 2027.
• Trumo Finance provides regulated open banking payment solutions.
• Strict compliance and player safety measures drive the regulatory reform.

Currently, Finland’s gambling industry operates under a monopoly held by Veikkaus Oy, which controls the majority of legal gambling activities. However, the Finnish government is preparing to open up the market to other operators through a licensing system, offering greater choice for players and stricter oversight to curb unregulated online gambling. The proposed regulations, expected to be finalized by 2026, aim to ensure responsible gambling while maintaining Veikkaus Oy’s exclusive rights over specific games, such as lotteries and scratch cards.

Trumo Finance is regulated by the FFSA, ensuring compliance with Finnish law and positioning itself as a trusted payment solutions provider as new operators enter the market. Trumo’s leadership, including co-founders Martin Prantner and Sari Aitokallio, brings over two decades of combined expertise in iGaming and fintech. Their deep industry knowledge positions the company to navigate and support this regulatory transition, helping operators meet stringent requirements in areas such as anti-money laundering (AML) and player protection.

Trumo Finance’s Chief Commercial Officer, Roope Lindroos, underscores the importance of ethical practices: “We have observed a significant shift in values across Nordic regulated markets. Operators and suppliers who fully embrace regulation succeed in maintaining high ethical standards, prioritizing AML and responsible gambling. In Finland, we are committed to working only with operators who meet these standards to support a secure and transparent iGaming environment.”

In anticipation of the upcoming licensing changes, Trumo Finance has invested in a dedicated R&D center located in Tallinn, Estonia, a known fintech hub. This center will focus on developing specialized payment solutions for the Finnish market, ensuring that operators can rely on robust, compliant, and efficient systems.

The Finnish government released a draft law in July 2024 outlining the anticipated changes to the country’s gambling act. The legislation aims to promote a fair market while retaining certain monopolistic rights, specifically for Veikkaus Oy. The law is expected to provide clear compliance guidelines to operators, with licensing applications opening as early as 2026.

Trumo Finance is at the forefront of Finland’s iGaming transformation, preparing to provide essential payment solutions that align with the upcoming regulatory framework. As the Finnish gambling market transitions to a licensing model, Trumo Finance’s expertise in compliance and open banking technology offers a foundation of security and transparency for operators and players alike. With this shift, Finland’s iGaming sector is set for a responsible and competitive future, supported by innovative and ethical industry leaders.