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Mexican Gaming Entrepreneurs Challenge Slot Machine Decree with Protective Measures

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The Mexican gaming industry has rallied against the recent slot machine permit decree, unveiling bold protective measures to safeguard their businesses. In response to the government’s proclamation that no new permits will be issued, and existing ones will not be renewed, entrepreneurs are strategizing their resistance. Miguel Ángel Ochoa, President of the Association of Permit Holders, Operators, and Suppliers of the Entertainment and Gambling Industry in Mexico (Aieja), revealed their dual-pronged approach. They are simultaneously pursuing protective actions while pushing for a new Federal Law on Games and Sweepstakes to ensure long-term stability for the industry.

In the wake of the Mexican government’s decree that has sent shockwaves through the gaming industry, Mexican gaming entrepreneurs have come forward with resolute strategies to counter the impact. The decree, published on November 16 in the Official Gazette of the Federation (DOF), outlined a policy that prohibits the issuance of new permits for gambling slot machine establishments and refuses to renew licenses for those currently in operation. This seismic shift has prompted business leaders, particularly within the gaming sector, to take a stand.

Miguel Ángel Ochoa, President of the Association of Permit Holders, Operators, and Suppliers of the Entertainment and Gambling Industry in Mexico (Aieja), has emerged as a vocal advocate for the industry. In an interview with El CEO, Ochoa detailed their two-fold approach to confront this challenge head-on.

“At this moment, the two actions are: the issue of protection, on the one hand; and the issue of promoting a Federal Law on Games and Sweepstakes,” stated Ochoa.

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The objective is clear: the gaming entrepreneurs aim to mitigate the immediate consequences of the decree through protective measures while simultaneously advocating for a new Federal Law on Games and Sweepstakes that would provide much-needed certainty and stability to the industry.

The significance of this endeavor cannot be overstated, as slot machines represent a colossal 85 percent of the gaming business in Mexico. Faced with the prospect of restrictions on this scale, industry leaders are determined to defend their livelihoods through protective actions.

One of the industry’s key grievances with the recent regulatory changes is that despite the government’s claims of engaging in a public consultation process, the National Commission for Regulatory Improvement (Conamer) seemingly disregarded their feedback.

Ochoa highlighted that while the immediate impact of the decree might not be readily apparent, its repercussions will become increasingly pronounced over the next five years. The majority of casinos will face adverse effects as their permits, set to expire between 2028 and 2033, will not be renewed. Beyond this timeframe, no permits will be renewed after 2038.

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Critics within the gaming industry have voiced concerns that these measures will limit gaming options, potentially driving customers away from gaming centers. The risk of employees seeking employment in the informal gaming industry is also a genuine worry.

Furthermore, slot machine manufacturers are expected to withdraw investments from Mexico, anticipating a bleak future for their businesses in the wake of the regulatory overhaul.

In light of these dire prospects, the gaming and sweepstakes industries are determined to seek an agreement to revise the Federal Law that governs their sector. Ochoa underscored the urgency of modernizing the regulatory framework: “The Law in force is from 1947. At that time there were no gaming machines, there was no internet, there were no cell phones. So, the regulations, these modifications are working on a really obsolete law. The intention is to work on a new bill.”

He also noted that the industry has actively engaged with the Ministry of the Interior and legislators to initiate discussions on new regulations, commencing in February 2024, during the final session of the current Congress. This collaborative effort signifies a crucial step forward in reshaping the future of the gaming industry in Mexico.

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Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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SOFTSWISS Jackpot Aggregator Sees 2.6x Surge in Bets: 2023 Report

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In a dynamic year for the iGaming industry, the SOFTSWISS Jackpot Aggregator has released its 2023 report, offering insights into significant trends and achievements.

Notably, the report reveals a staggering 2.6 times increase in bets participating in jackpots, shedding light on the growing appeal of these mechanics among operators and players alike.

A Year of Remarkable Growth

Throughout 2023, bets participating in jackpots experienced consistent quarterly growth, witnessing a remarkable 165% increase from January to December. By the end of the year, the total value of these bets had surged to an impressive 6.396 billion euros. Moreover, the number of jackpot campaigns witnessed a substantial growth of 3.8 times compared to the previous year, totaling 230 campaigns.

Expanding Reach and Impact

One of the standout achievements of 2023 was the expansion of the Jackpot Aggregator’s footprint. The number of brands utilizing its jackpot solution tripled within the year, culminating in over 70 active brands by year-end. This surge in adoption reflects a heightened level of market trust and interest in the product.

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Introducing the Prime Jackpot Campaign

A significant milestone of 2023 was the introduction of the Prime Jackpot campaign, which debuted in Q4. This innovative feature garnered considerable attention and interest from players across various casinos. The Prime Jackpot campaign allows operators to participate in shared prize pools, ensuring that rewards are drawn from the collective pool rather than from a specific brand operator. This approach not only offers larger rewards to attract more players but also enhances player engagement and loyalty while optimizing operational costs for operators.

Insights from SOFTSWISS

Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, shared his insights into the year’s achievements. He emphasized the noticeable increase in clients and connected casino brands, as well as the growing volume and value of bets in jackpots. He expressed satisfaction in witnessing clients actively embracing the Jackpot Aggregator and recognizing the added value it brings to their brand operations. The solution empowers operators to provide players with enhanced gaming experiences and more enticing winnings. Client feedback is actively collected and analyzed to ensure clients have access to the most sought-after tools and mechanics.

Looking Ahead to 2024

In 2024, the SOFTSWISS Jackpot Aggregator is set to extend its reach to a wider spectrum of clients. This expansion will be guided by a customized approach, ensuring that each client can tailor the product’s capabilities to meet their specific requirements.

Meet SOFTSWISS at ICE London

The SOFTSWISS Jackpot Aggregator team will be present at ICE London from February 6th to 8th, 2024. They are ready to showcase their latest advancements and engage in discussions with existing and potential clients.

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About SOFTSWISS

SOFTSWISS is a renowned international iGaming company that offers certified software solutions for managing gambling operations. With a dedicated team of over 2000 employees spread across Malta, Poland, and Georgia, SOFTSWISS holds multiple gaming licenses and provides comprehensive iGaming software solutions. Their diverse product portfolio includes the Online Casino Platform, the Game Aggregator featuring thousands of casino games, the Affilka affiliate platform, the Sportsbook software, and the Jackpot Aggregator. In 2013, SOFTSWISS made history by introducing the world’s first Bitcoin-optimized online casino solution.

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