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Light & Wonder Set to Illuminate Québec’s VLT Market with Loto-Québec Deal

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A Game-Changing Alliance: Light & Wonder Joins Forces with Loto-Québec for VLT Expansion

In a strategic move set to redefine the Québec gaming market, Light & Wonder has announced a pivotal agreement with Loto-Québec. Slated for 2024, this partnership will see the introduction of Light & Wonder’s KASCADA™ DUAL SCREEN video lottery terminals (VLTs) across the province, marking a significant milestone in the company’s global expansion.

Launching a New Era of Gaming in Québec

Through this agreement, Light & Wonder will make its debut in the Québec market by supplying its state-of-the-art KASCADA™ DUAL SCREEN gaming machines. This deployment is set to revolutionize the gaming experience province-wide, offering players a diverse suite of new and engaging games.

A Diverse Portfolio for Enhanced Player Experience

The KASCADA™ DUAL SCREEN cabinet’s launch will feature a compelling game suite. Notable titles include Bonus Sevens Wild™, Monopoly Jackpot Station, Huff N’ Puff™, Life of Luxury™, 88 Fortunes™, Win 1000™, Bier Haus™, Rich Little Piggies™, Flush Frenzy™, and Jackpot Party™ Keno, promising a varied and immersive gaming experience.

Amidst a Competitive Market Landscape

This announcement comes hot on the heels of IGT’s contract to modernize Loto-Québec’s VLT network and Aristocrat’s entry into the Québec VLT gaming market. Light & Wonder’s agreement signifies its competitive edge in an evolving gaming landscape.

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Light & Wonder’s Commitment to Global Excellence

Siobhan Lane, CEO of Gaming at Light & Wonder, expresses pride in bringing their acclaimed content and hardware to Québec. This partnership not only expands Light & Wonder’s market presence but also cements its reputation as a top cross-platform global games provider.

Loto-Québec’s Strategic Collaboration

Stéphane Fraser, Executive Vice President and COO of Gaming Establishments at Loto-Québec, welcomes the partnership with Light & Wonder. This collaboration aligns with Loto-Québec’s goal of continually enhancing the gaming experience for players in the province.

Leadership and Strategic Direction

This announcement follows the appointment of Michael Marchetti to Light & Wonder’s Board of Directors, previously Director of SciPlay Corporation, which Light & Wonder acquired in October 2023. Marchetti’s expertise will further guide Light & Wonder’s strategic direction and growth.

Conclusion:

The collaboration between Light & Wonder and Loto-Québec marks a significant development in Québec’s VLT gaming market. With the introduction of innovative KASCADA™ DUAL SCREEN machines and a diverse game suite, Light & Wonder is poised to offer an unparalleled gaming experience. This agreement underscores the company’s commitment to expanding its global footprint and enhancing player experiences, solidifying its position as a leader in the gaming industry.

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Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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News By Region

Aristocrat Gaming Expands to Québec: A New Era in Lottery Market

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Aristocrat Gaming’s Strategic Move into Québec’s Lucrative Lottery Market

In a landmark announcement, Aristocrat Gaming, renowned for its innovative gaming solutions, has secured its much-anticipated entry into the Québec video lottery terminal (VLT) gaming market. This strategic partnership with Loto-Québec signifies Aristocrat Gaming’s commitment to expanding its global footprint and offering its acclaimed gaming experiences to new audiences.

Aristocrat’s Entry into Québec’s VLT Sector

Stéphane Fraser, EVP and COO of Gaming Establishments at Loto-Québec, has confirmed the collaboration with Aristocrat Gaming. This partnership grants Aristocrat access to Québec’s thriving VLT market, setting the stage for the distribution of its cutting-edge video lottery hardware and games starting in early Summer 2024.

A Diverse Portfolio of Games

Aristocrat Gaming’s initial launch in Québec includes an exciting lineup of 10 games, featuring popular titles such as “Bao Zhu Zhao Fu Red Festival” and “Fire Light.” These games will be showcased on the innovative MidKnight X Upright cabinet, promising an engaging gaming experience for players.

Kurt Gissane’s Vision for Expansion

Kurt Gissane, CRO of Aristocrat Gaming, emphasizes the significance of entering the Québec market. This move not only showcases Aristocrat’s dedication to exploring emerging segments but also enables them to introduce award-winning products to new demographics. Gissane expresses enthusiasm for establishing a long-term relationship with Loto-Québec.

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Broader Reach in the Gaming Industry

Aristocrat Gaming’s entry into Québec follows its recent success in the US with the launch of NFL Super Bowl Jackpots. These NFL-themed slot machines, resulting from a collaboration with the National Football League, symbolize the company’s ability to blend popular culture with gaming innovation.

Cashless Gaming Trial in Australia

Further showcasing Aristocrat Gaming’s industry leadership, the company, alongside partners such as eBet, IGT, and Light & Wonder, has received conditional approval for an extended cashless gaming trial in New South Wales, Australia. This trial, involving nearly 4,500 electronic machines, aims to evaluate the impact of cashless gaming technology on player behavior and attitudes.

Conclusion:

Aristocrat Gaming’s foray into Québec’s VLT market marks a significant milestone, reflecting the company’s strategic growth and diversification. As Aristocrat continues to innovate and adapt to changing market dynamics, its partnership with Loto-Québec and ventures in other global markets underscore its commitment to revolutionizing the gaming industry. This expansion not only strengthens Aristocrat’s position as a leader in the gaming sector but also promises to enrich the gaming experience for players across different regions.

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