Entain expresses its pleasure at the much-anticipated release of the UK gambling review

The UK government has finally published its White Paper on gambling, which proposes significant reforms for the operation of the country’s gambling industry. Many executives and stakeholders in the industry, such as Entain, a group involved in sports betting and gaming, have applauded the review of the UK Gambling Act 2005.

The White Paper puts forth several key recommendations, including the establishment of a maximum stake limit for slot machines, the implementation of financial vulnerability and affordability checks, the creation of a non-statutory gambling ombudsman, an increase in the number of gambling machines permitted in casinos, and the reinforcement of the Gambling Commission.

Entain issued a statement noting that “the review includes a broad range of recommendations, several of which correspond with measures that Entain has already put in place.” However, the company emphasized that a thorough evaluation and analysis of the proposals is necessary, and a more detailed response will be provided in due course.

Jette Nygaard-Andersen, the CEO of Entain, stated: “The UK Gambling Act Review is a significant move towards establishing a strong regulatory framework that is appropriate for the digital era and promotes fair competition among all operators. We appreciate the clarity that it will bring to the industry and our customers.”

The CEO also highlighted Entain’s commitment to player protection, stating, “As leaders in the industry, we have already taken extensive measures to safeguard our customers, including our pioneering Advanced Responsibility and Care safer gaming initiative, personalized staking limits for online slots, and the adoption of an affordability model across the UK. We are also immensely proud of being at the forefront of the industry in 2019, when we voluntarily agreed to raise our levy contributions to 1% of our UK gross gaming revenues.”

As an operator in more than 40 territories worldwide, the company affirmed its strong support for regulations that protect the market for the majority of customers who engage in recreational betting and gaming while also ensuring that all players receive appropriate protection.