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UK’s Financial Conduct Authority (FCA) has introduced fresh regulations regarding the marketing of crypto assets



The Financial Conduct Authority (FCA) in the UK has unveiled stringent regulations regarding the marketing of crypto assets. Starting October 8, firms will be obligated to provide a mandatory 24-hour cooling-off period for first-time investors, allowing them to reconsider their investment decisions.

In response to the significant increase in crypto ownership within the UK, the Financial Conduct Authority (FCA) has introduced a series of new restrictions and regulations to ensure investor protection. These measures include a ban on “refer-a-friend” promotions and a requirement for crypto firms to assess investors’ knowledge and experience while providing clear risk warnings.

To prevent misleading or irrelevant information, the FCA has urged firms to modify prescribed risk summaries. The implementation of these rules applies to all firms, including overseas entities, that offer crypto assets to UK consumers.

The introduction of these regulations follows the government’s consultation on the “Future Regulatory Regime for Cryptoassets” and aims to ensure that investors are well-informed about the risks associated with their investments.


Sheldon Mills, the executive director of consumers and competition at the FCA, emphasized the need for the crypto industry to prepare for these significant changes. The FCA is also developing additional guidance to assist firms in meeting these expectations.

However, it is essential for consumers to remain aware that the crypto industry largely operates without comprehensive regulation and carries high risk. Those who choose to invest in cryptocurrencies should be prepared for the possibility of losing all their invested funds.

Can cryptocurrency investment be considered a form of gambling?

The recent announcement of the new regulations coincides with the House of Commons Treasury Committee’s recommendation to treat retail investment in cryptocurrencies as a form of gambling. The committee’s report expressed concerns about the government’s plans to regulate cryptocurrencies as financial services, suggesting that it could create a misleading sense of security for investments that are highly volatile in terms of price.

The report concludes that due to the significant risk of consumers losing their entire investment, cryptocurrency investment should be regulated as a gambling activity. However, the trade group CryptoUK has put forth a different perspective, recommending that the government recognize crypto-assets as a distinct investment class rather than categorizing them solely as financial investments or forms of gambling. CryptoUK also raised doubts about the effectiveness of the FCA’s new restrictions.


Su Carpenter, the Director of Operations at CryptoUK, expressed concerns that the regulations could become excessively restrictive, especially considering the limited number of organizations that meet the criteria for approving financial promotions. Carpenter also cautioned that such restrictions might result in market power being concentrated unfairly, potentially leading unauthorized firms to operate outside the UK.

The debate surrounding the regulatory approach to cryptocurrencies reflects differing opinions within the industry and underscores the complexity of finding the most appropriate framework to ensure investor protection while fostering innovation in the crypto space.

Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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