Connect with us


Veikkaus GGR Declines Amid Finland’s Move to End Gambling Monopoly



Veikkaus Faces Downward Trend in GGR as Finland Prepares for Gambling Market Liberalization

Amidst significant regulatory changes, Finland’s state-owned gambling operator, Veikkaus, navigates through tumultuous waters, marking another year of declining Gross Gaming Revenue (GGR) as the nation edges closer to dismantling its gambling monopoly. This strategic shift aims to liberalize the market by 2026, presenting both challenges and opportunities for Veikkaus. Delve into the intricacies of this transition and what it signifies for Finland’s gambling landscape.

A Year of Challenges and Strategic Pivots

Veikkaus reported a GGR of €1.03 billion, witnessing a 3.6% decline from the previous year, compounding the difficulties faced after a 3% drop in 2022. This downward trend reflects the operational and regulatory hurdles encountered as Finland moves towards a more open and competitive gambling ecosystem.

Digital Transformation and Responsible Gaming

Despite the overall dip in revenue, Veikkaus highlights a silver lining with a 4.5% increase in digital sales, indicating a strategic pivot towards enhancing its online gaming offerings. The adoption of ID verification across its platforms underscores a commitment to responsible gambling, with a notable achievement of 90.6% authenticated domestic gambling revenue.

The Future of Veikkaus Amid Market Liberalization

With Finland set to welcome competition in its gambling market by 2026, Veikkaus is preemptively restructuring to navigate the end of its monopoly era. The planned segmentation into three distinct units—domestic gaming, domestic online casino and betting operations, and international business—signals a strategic realignment aimed at maintaining its relevance and competitive edge.


Leading the Charge Towards Responsibility

Veikkaus has emerged as a pioneer in gambling responsibility, making significant strides in ensuring the safety and well-being of its customers. The implementation of an ID requirement across all games, including physical scratchcards, positions Veikkaus as a global leader in responsible gambling practices. The operator’s proactive approach in identifying and assisting at-risk players through advanced analytics and targeted communication exemplifies its dedication to minimizing gambling harm.

Navigating Regulatory Shifts and Market Dynamics

As Finland prepares for a seismic shift in its gambling regulatory framework, Veikkaus faces the dual challenge of adapting to a liberalized market while upholding its commitment to responsible gambling. The closure of Casino Tampere and several gaming arcades reflects strategic adjustments in anticipation of increased competition and changing consumer preferences.

Conclusion: Veikkaus at a Crossroads

Veikkaus stands at a critical juncture, with declining revenues and impending market liberalization presenting both challenges and opportunities for Finland’s gambling landscape. The operator’s focus on digital transformation, responsible gambling, and strategic restructuring lays the groundwork for navigating the complexities of a competitive market. As Finland moves towards a more open gambling environment, Veikkaus’ adaptability and commitment to innovation will be key to its future success and contribution to the national economy.


Andrew, a seasoned specialist in sports writing, joins the Gamingo.News editorial team, enriching our coverage with his profound expertise in sports journalism. His fascination with the sports industry ignited in his university days, where he excelled in collegiate sports analysis, eventually steering him towards the dynamic realm of sports betting and online gaming forums. Armed with a wealth of insight and experience, Andrew now channels his fervor for sports into insightful reporting, offering our readers exclusive updates and in-depth perspectives on the latest online gaming trends.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Gamingo.News stands as a premier digital destination dedicated to delivering top-tier news and insights in the gaming and gambling industry. This specialized media outlet garners the attention of over 120,000 readers each month, providing them with engaging content, current news, and in-depth analyses.
The platform offers extensive coverage of various facets of the gaming world, including both online and brick-and-mortar gaming, wagering, esports, updates on regulations and compliance, as well as technological innovations. Regular content includes daily news stories, press releases, unique interviews, and comprehensive reports on events.
Moreover, Gamingo.News organizes webinars pertinent to the industry and offers detailed reports, establishing itself as a comprehensive information source for those interested in learning about gaming market operators, suppliers, regulators, and professional services. The portal's main objective is to keep its large audience informed about the latest news, trends, and developments in the gaming and gambling sectors. It focuses particularly on the European igaming market but also covers significant global news, proving to be an invaluable tool for gaming professionals, operators, and enthusiasts.

For inquiries, reach out at:

For editorial or PR submissions, contact:

Copyright © 2024 Gamingo.News.