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BetMakers Partners with PMU to Bring French Horse Racing to Australia

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BetMakers Technology Group has unveiled a groundbreaking partnership with Pari Mutuel Urbain (PMU), a global leader in horse racing wagering.

This agreement aims to distribute premium French horse racing content in Australia, adding a new dimension to the Australian fixed odds wagering landscape.

PMU: A Global Pari-Mutuel Wagering Giant

PMU stands as the third-largest pari-mutuel wagering company worldwide, renowned for its role in expanding international horse racing wagering. With a presence in 51 countries and over 100 international partners, PMU brings a wealth of racing expertise to this collaboration.

A Powerful Racing and Betting Alliance

This collaboration unites two formidable forces in the racing and betting realm. PMU’s esteemed horse racing content, featuring iconic events like the Prix de l’Arc de Triomphe, will now be accessible to Australian racing and betting enthusiasts. BetMakers, with its extensive network of fixed odds wagering platforms, embedded solutions, and CoreAPI bookmaker clients, is uniquely positioned to facilitate this expansion.

Bruno Gay, Vice President Sales and Business Development EMEA for BetMakers and Global Tote, expressed his enthusiasm for this partnership. BetMakers is eager to enhance PMU’s presence in Australia’s fixed odds wagering market. Additionally, BetMakers is thrilled to introduce France Galop flat and jump racing, along with Societe du Trotteur Français trotting races, to its network of bookmaker clients, enriching their race wagering options.

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Coming Soon to Australia

Racing enthusiasts in Australia can anticipate the official launch of French horse racing content in their market in the upcoming weeks. This exciting collaboration promises to elevate the Australian wagering experience, offering a taste of world-class horse racing from France. Stay tuned for the thrilling races and wagering opportunities that await Down Under!

Following the completion of her master's degree in publishing and writing, Amanda embarked on her professional journey as an online editor for a prominent gaming blog. Now, she has smoothly transitioned into the iGaming industry, where she plays a vital role in upholding the highest standards of writing in our news pieces. Working closely with senior management, Amanda ensures that our content meets the utmost quality standards.

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News By Region

Light & Wonder Set to Illuminate Québec’s VLT Market with Loto-Québec Deal

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A Game-Changing Alliance: Light & Wonder Joins Forces with Loto-Québec for VLT Expansion

In a strategic move set to redefine the Québec gaming market, Light & Wonder has announced a pivotal agreement with Loto-Québec. Slated for 2024, this partnership will see the introduction of Light & Wonder’s KASCADA™ DUAL SCREEN video lottery terminals (VLTs) across the province, marking a significant milestone in the company’s global expansion.

Launching a New Era of Gaming in Québec

Through this agreement, Light & Wonder will make its debut in the Québec market by supplying its state-of-the-art KASCADA™ DUAL SCREEN gaming machines. This deployment is set to revolutionize the gaming experience province-wide, offering players a diverse suite of new and engaging games.

A Diverse Portfolio for Enhanced Player Experience

The KASCADA™ DUAL SCREEN cabinet’s launch will feature a compelling game suite. Notable titles include Bonus Sevens Wild™, Monopoly Jackpot Station, Huff N’ Puff™, Life of Luxury™, 88 Fortunes™, Win 1000™, Bier Haus™, Rich Little Piggies™, Flush Frenzy™, and Jackpot Party™ Keno, promising a varied and immersive gaming experience.

Amidst a Competitive Market Landscape

This announcement comes hot on the heels of IGT’s contract to modernize Loto-Québec’s VLT network and Aristocrat’s entry into the Québec VLT gaming market. Light & Wonder’s agreement signifies its competitive edge in an evolving gaming landscape.

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Light & Wonder’s Commitment to Global Excellence

Siobhan Lane, CEO of Gaming at Light & Wonder, expresses pride in bringing their acclaimed content and hardware to Québec. This partnership not only expands Light & Wonder’s market presence but also cements its reputation as a top cross-platform global games provider.

Loto-Québec’s Strategic Collaboration

Stéphane Fraser, Executive Vice President and COO of Gaming Establishments at Loto-Québec, welcomes the partnership with Light & Wonder. This collaboration aligns with Loto-Québec’s goal of continually enhancing the gaming experience for players in the province.

Leadership and Strategic Direction

This announcement follows the appointment of Michael Marchetti to Light & Wonder’s Board of Directors, previously Director of SciPlay Corporation, which Light & Wonder acquired in October 2023. Marchetti’s expertise will further guide Light & Wonder’s strategic direction and growth.

Conclusion:

The collaboration between Light & Wonder and Loto-Québec marks a significant development in Québec’s VLT gaming market. With the introduction of innovative KASCADA™ DUAL SCREEN machines and a diverse game suite, Light & Wonder is poised to offer an unparalleled gaming experience. This agreement underscores the company’s commitment to expanding its global footprint and enhancing player experiences, solidifying its position as a leader in the gaming industry.

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