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Alpha Affiliates’ 2023 Triumph: Celebrating Affiliate Race Winners



Alpha Affiliates Shatters Records in 2023: Unveiling the Victors of the Prestigious Affiliate Race

2023 has been a landmark year for Alpha Affiliates, a titan in the iGaming affiliate marketing arena.

With a 30% surge in partnerships and the launch of innovative casino brands, Alpha Affiliates has redefined the industry’s standards.

Imagine being part of an exhilarating race, where excellence in affiliate marketing is not just recognized but richly rewarded.

Join us as we unveil the victors of the 2023 Affiliate Race and explore the remarkable journey of Alpha Affiliates in revolutionizing iGaming.


Alpha Affiliates: A Year of Unprecedented Success

Alpha Affiliates, the vanguard of direct advertising in the iGaming industry, looks back on 2023 with a sense of pride and accomplishment. Renowned for its progressive approach to affiliate marketing, the company has seen exponential growth in all operational areas, firmly establishing itself as an industry frontrunner.

To commemorate this success, Alpha Affiliates is thrilled to announce the winners of its first-ever Affiliate Race, a competition that has sparked enthusiasm and excellence among its partners.

Significant Milestones and Strategic Market Expansion

2023 was a banner year for Alpha Affiliates, marked by a remarkable 30% increase in affiliate partnerships. This growth is a testament to the company’s status as the preferred choice in the iGaming affiliate landscape.

The year also saw the introduction of four avant-garde casino brands – Spinch, Rakoo, OnLuck, and Casino Infinity. These brands not only diversified the company’s portfolio but also underscored its commitment to offering varied gaming experiences.


Strategic geographic expansion was another highlight of the year, with Alpha Affiliates making inroads into new markets like France, Italy, Belgium, Greece, Norway, Slovenia, Slovakia, and Hungary. This expansion not only broadened the company’s global footprint but also catered to a more diverse audience of iGaming enthusiasts.

Forging Partnerships and Garnering Industry Accolades

In a grand celebration of its 11th anniversary, Alpha Affiliates hosted a 200K EUR Affiliate Race and a landmark event in Cyprus, showcasing its dedication to building a strong community among its affiliates. Strategic partnerships with niche media outlets like Affpapa, Affiverse Media, Global Gambling News, and SiGMA World further amplified the company’s influence and maintained its prominence in industry discourse.

The year also brought Alpha Affiliates prestigious recognition, including the coveted Affpapa Award. Participating in six major conferences, such as iGB London and SiGMA Malta, Alpha Affiliates demonstrated its industry leadership and innovative spirit. Its booth at SiGMA Malta became a hub of collaboration and engagement, featuring a preview of its advanced affiliate platform and a €7,500 raffle.

The Thrilling Affiliate Race

The Affiliate Race, a hallmark of Alpha Affiliates’ inventive spirit, ran from October 15th to December 25th, culminating in over €200,000 in prizes. The top 30 partners, judged on Net Gaming Revenue (NGR), are set to receive their well-deserved rewards, with the top 5 earning exclusive branded rings.


This competition has not only been a testament to success but also a beacon for future opportunities in the affiliate marketing space.

Team Expansion and Vision for the Future

Alpha Affiliates’ team saw significant growth in 2023, welcoming new talents including Irina Makarova as Chief Marketing Officer, Irina Pisanko as Chief Product Officer, and celebrating the promotion of Boris Pashnev to CEO. The company plans to grow its team by 20% in 2024, focusing on internal and regional expansion to strengthen its presence in primary and secondary markets.

Looking ahead, Alpha Affiliates is poised to amplify its impact in the iGaming affiliate realm. With plans to attend key events and launch a new podcast series with Affiverse Media, the company is setting its sights on further industry recognition and awards in 2024.


Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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Daily News

SOFTSWISS Jackpot Aggregator Sees 2.6x Surge in Bets: 2023 Report



In a dynamic year for the iGaming industry, the SOFTSWISS Jackpot Aggregator has released its 2023 report, offering insights into significant trends and achievements.

Notably, the report reveals a staggering 2.6 times increase in bets participating in jackpots, shedding light on the growing appeal of these mechanics among operators and players alike.

A Year of Remarkable Growth

Throughout 2023, bets participating in jackpots experienced consistent quarterly growth, witnessing a remarkable 165% increase from January to December. By the end of the year, the total value of these bets had surged to an impressive 6.396 billion euros. Moreover, the number of jackpot campaigns witnessed a substantial growth of 3.8 times compared to the previous year, totaling 230 campaigns.

Expanding Reach and Impact

One of the standout achievements of 2023 was the expansion of the Jackpot Aggregator’s footprint. The number of brands utilizing its jackpot solution tripled within the year, culminating in over 70 active brands by year-end. This surge in adoption reflects a heightened level of market trust and interest in the product.


Introducing the Prime Jackpot Campaign

A significant milestone of 2023 was the introduction of the Prime Jackpot campaign, which debuted in Q4. This innovative feature garnered considerable attention and interest from players across various casinos. The Prime Jackpot campaign allows operators to participate in shared prize pools, ensuring that rewards are drawn from the collective pool rather than from a specific brand operator. This approach not only offers larger rewards to attract more players but also enhances player engagement and loyalty while optimizing operational costs for operators.

Insights from SOFTSWISS

Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, shared his insights into the year’s achievements. He emphasized the noticeable increase in clients and connected casino brands, as well as the growing volume and value of bets in jackpots. He expressed satisfaction in witnessing clients actively embracing the Jackpot Aggregator and recognizing the added value it brings to their brand operations. The solution empowers operators to provide players with enhanced gaming experiences and more enticing winnings. Client feedback is actively collected and analyzed to ensure clients have access to the most sought-after tools and mechanics.

Looking Ahead to 2024

In 2024, the SOFTSWISS Jackpot Aggregator is set to extend its reach to a wider spectrum of clients. This expansion will be guided by a customized approach, ensuring that each client can tailor the product’s capabilities to meet their specific requirements.

Meet SOFTSWISS at ICE London

The SOFTSWISS Jackpot Aggregator team will be present at ICE London from February 6th to 8th, 2024. They are ready to showcase their latest advancements and engage in discussions with existing and potential clients.



SOFTSWISS is a renowned international iGaming company that offers certified software solutions for managing gambling operations. With a dedicated team of over 2000 employees spread across Malta, Poland, and Georgia, SOFTSWISS holds multiple gaming licenses and provides comprehensive iGaming software solutions. Their diverse product portfolio includes the Online Casino Platform, the Game Aggregator featuring thousands of casino games, the Affilka affiliate platform, the Sportsbook software, and the Jackpot Aggregator. In 2013, SOFTSWISS made history by introducing the world’s first Bitcoin-optimized online casino solution.

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