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AGCOM Fines Google and Twitch for Violating Italy’s Gambling Ad Ban



AGCOM, the Italian media and communications regulator, has levied substantial fines against tech giants Google and Twitch for violating Italy’s stringent ban on gambling ads. Google Ireland faces a €2.25 million penalty, while Twitch Interactive Germany is fined €900,000, marking a decisive action by AGCOM against breaches of the nation’s gambling advertising regulations.

Major crackdown in Italy’s advertising landscape! AGCOM imposes hefty fines on Google and Twitch for flouting the country’s comprehensive ban on gambling ads.

After receiving numerous reports of violations, AGCOM’s investigation uncovered over 20,000 videos across more than 80 YouTube and Twitch channels promoting slots, sports betting, and scratch cards. This discovery led to the fines, underscoring AGCOM’s commitment to enforcing the Dignity Decree of 2019, which prohibits all forms of gambling advertising in Italy.

The enforcement of this decree is critical in maintaining the integrity of Italy’s media landscape and protecting consumers from unwanted gambling promotions. AGCOM’s action sends a strong message that platform owners are responsible for content distributed through their channels, ensuring a safer digital environment for all users.


Keep an eye on the evolving regulatory landscape in Italy, particularly if you’re involved in digital content creation or platform management. Understanding the nuances of these regulations is essential for compliance and avoiding potential fines.

Although third parties uploaded the videos, AGCOM holds platform owners like Google and Twitch accountable for the dissemination of the material. Notably, TikTok was exempt from similar fines, as AGCOM determined that it did not have a contractual relationship with the content creators behind the videos.

AGCOM acknowledged that the platforms had removed the contentious content upon notification. However, it has ordered Google and Twitch to take measures to prevent similar violations in the future.

This isn’t the first time Google has faced fines in Italy for advertising rule breaches. Some previous fines have been overturned on appeal, such as in September when the Administrative Court of Lazio ruled that AGCOM must drop a €750,000 fine against Google. The court found that Google had been “effective and competent” in removing illegal gambling content, agreeing that the links were promoted by independent advertisers, not by Google itself.


These developments in Italy’s media regulatory landscape highlight the critical role of platform owners in monitoring and controlling the content they host, particularly in areas as sensitive as gambling advertising. As regulatory scrutiny intensifies, tech giants and content platforms must navigate these challenges carefully to ensure compliance with national advertising standards.

Jerome, a valuable addition to the Gamingo.News team, brings with him extensive journalistic experience in the iGaming sector. His interest in the industry was sparked during his college years when he participated in local poker tournaments, eventually leading to his exposure to the burgeoning world of online poker and casino rooms. Jerome now utilizes his accumulated knowledge to fuel his passion for journalism, providing the team with the latest online scoops.

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Daily News

SOFTSWISS Jackpot Aggregator Sees 2.6x Surge in Bets: 2023 Report



In a dynamic year for the iGaming industry, the SOFTSWISS Jackpot Aggregator has released its 2023 report, offering insights into significant trends and achievements.

Notably, the report reveals a staggering 2.6 times increase in bets participating in jackpots, shedding light on the growing appeal of these mechanics among operators and players alike.

A Year of Remarkable Growth

Throughout 2023, bets participating in jackpots experienced consistent quarterly growth, witnessing a remarkable 165% increase from January to December. By the end of the year, the total value of these bets had surged to an impressive 6.396 billion euros. Moreover, the number of jackpot campaigns witnessed a substantial growth of 3.8 times compared to the previous year, totaling 230 campaigns.

Expanding Reach and Impact

One of the standout achievements of 2023 was the expansion of the Jackpot Aggregator’s footprint. The number of brands utilizing its jackpot solution tripled within the year, culminating in over 70 active brands by year-end. This surge in adoption reflects a heightened level of market trust and interest in the product.


Introducing the Prime Jackpot Campaign

A significant milestone of 2023 was the introduction of the Prime Jackpot campaign, which debuted in Q4. This innovative feature garnered considerable attention and interest from players across various casinos. The Prime Jackpot campaign allows operators to participate in shared prize pools, ensuring that rewards are drawn from the collective pool rather than from a specific brand operator. This approach not only offers larger rewards to attract more players but also enhances player engagement and loyalty while optimizing operational costs for operators.

Insights from SOFTSWISS

Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, shared his insights into the year’s achievements. He emphasized the noticeable increase in clients and connected casino brands, as well as the growing volume and value of bets in jackpots. He expressed satisfaction in witnessing clients actively embracing the Jackpot Aggregator and recognizing the added value it brings to their brand operations. The solution empowers operators to provide players with enhanced gaming experiences and more enticing winnings. Client feedback is actively collected and analyzed to ensure clients have access to the most sought-after tools and mechanics.

Looking Ahead to 2024

In 2024, the SOFTSWISS Jackpot Aggregator is set to extend its reach to a wider spectrum of clients. This expansion will be guided by a customized approach, ensuring that each client can tailor the product’s capabilities to meet their specific requirements.

Meet SOFTSWISS at ICE London

The SOFTSWISS Jackpot Aggregator team will be present at ICE London from February 6th to 8th, 2024. They are ready to showcase their latest advancements and engage in discussions with existing and potential clients.



SOFTSWISS is a renowned international iGaming company that offers certified software solutions for managing gambling operations. With a dedicated team of over 2000 employees spread across Malta, Poland, and Georgia, SOFTSWISS holds multiple gaming licenses and provides comprehensive iGaming software solutions. Their diverse product portfolio includes the Online Casino Platform, the Game Aggregator featuring thousands of casino games, the Affilka affiliate platform, the Sportsbook software, and the Jackpot Aggregator. In 2013, SOFTSWISS made history by introducing the world’s first Bitcoin-optimized online casino solution.

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