Imagine a world where in-game ads enhance your gaming experience.
AdInMo and Kwalee are turning this vision into reality with their groundbreaking adtech partnership.
With over 1 billion downloads, Kwalee’s games are the perfect stage for AdInMo’s seamless in-game ads that promise to keep players engaged and entertained.
Get ready to experience the synergy of innovation and fun in Tow N Go, available on the App Store and Google Play!
In a world where mobile gaming and advertising collide, AdInMo stands out with its revolutionary in-game advertising platform that wins the hearts of players. Today, they announce a strategic integration with Kwalee, a titan in global mobile game publishing, to elevate their reach beyond the impressive milestone of 1 billion game downloads.
AdInMo has crafted an adtech solution that transcends traditional monetization strategies. This collaboration with Kwalee not only boosts incremental revenue for Tow N Go through immersive in-game ads but also cleverly utilizes AdInMo’s SDK for in-game cross-promotion. The ingenious CrossPromo feature invites players of Tow N Go to explore the rich array of Kwalee’s gaming portfolio, ensuring sustained engagement within Kwalee’s expansive ecosystem.
The InGamePlay ads morph into the virtual landscape as dynamic roadside billboards and urban posters, enriching the Tow N Go universe without disrupting the gaming experience. AdInMo’s state-of-the-art technology ensures these ads are an organic element of the game’s world, enriching the environment while promoting engagement and retention.
For Kwalee, a company that boasts 30 million active monthly players globally, the partnership with AdInMo represents a strategic move to unlock new revenue streams within their high-caliber game collection.
Lewis Horgan, AdInMo’s Head of Supply, elaborates on their mission: “Our focus is on elevating monetization, retention, and acquisition for publishers while maintaining a seamless gameplay experience. Tow N Go’s lifelike environment is the ideal canvas for our immersive in-game ads. With our SDK’s CrossPromo capability, Kwalee can innovatively spotlight their diverse game offerings.”
On Kwalee’s end, William Cox, the Head of Publishing, celebrates the union, “Working with AdInMo has redefined in-game advertising for us. This integration isn’t just about boosting monetization—it’s about upgrading the gaming journey. The natural integration of InGamePlay ads in Tow N Go is exemplary of how mobile gaming advertising should progress. It’s a harmonious blend of artistry and tech that not only captivates our players but also supports our vision of captivating every mobile gamer around the globe.”
Tow N Go, a testament to this pioneering alliance, is now available for gaming aficionados on the Apple App Store and Google Play store.
SOFTSWISS Jackpot Aggregator Sees 2.6x Surge in Bets: 2023 Report
In a dynamic year for the iGaming industry, the SOFTSWISS Jackpot Aggregator has released its 2023 report, offering insights into significant trends and achievements.
Notably, the report reveals a staggering 2.6 times increase in bets participating in jackpots, shedding light on the growing appeal of these mechanics among operators and players alike.
A Year of Remarkable Growth
Throughout 2023, bets participating in jackpots experienced consistent quarterly growth, witnessing a remarkable 165% increase from January to December. By the end of the year, the total value of these bets had surged to an impressive 6.396 billion euros. Moreover, the number of jackpot campaigns witnessed a substantial growth of 3.8 times compared to the previous year, totaling 230 campaigns.
Expanding Reach and Impact
One of the standout achievements of 2023 was the expansion of the Jackpot Aggregator’s footprint. The number of brands utilizing its jackpot solution tripled within the year, culminating in over 70 active brands by year-end. This surge in adoption reflects a heightened level of market trust and interest in the product.
Introducing the Prime Jackpot Campaign
A significant milestone of 2023 was the introduction of the Prime Jackpot campaign, which debuted in Q4. This innovative feature garnered considerable attention and interest from players across various casinos. The Prime Jackpot campaign allows operators to participate in shared prize pools, ensuring that rewards are drawn from the collective pool rather than from a specific brand operator. This approach not only offers larger rewards to attract more players but also enhances player engagement and loyalty while optimizing operational costs for operators.
Insights from SOFTSWISS
Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, shared his insights into the year’s achievements. He emphasized the noticeable increase in clients and connected casino brands, as well as the growing volume and value of bets in jackpots. He expressed satisfaction in witnessing clients actively embracing the Jackpot Aggregator and recognizing the added value it brings to their brand operations. The solution empowers operators to provide players with enhanced gaming experiences and more enticing winnings. Client feedback is actively collected and analyzed to ensure clients have access to the most sought-after tools and mechanics.
Looking Ahead to 2024
In 2024, the SOFTSWISS Jackpot Aggregator is set to extend its reach to a wider spectrum of clients. This expansion will be guided by a customized approach, ensuring that each client can tailor the product’s capabilities to meet their specific requirements.
Meet SOFTSWISS at ICE London
The SOFTSWISS Jackpot Aggregator team will be present at ICE London from February 6th to 8th, 2024. They are ready to showcase their latest advancements and engage in discussions with existing and potential clients.
SOFTSWISS is a renowned international iGaming company that offers certified software solutions for managing gambling operations. With a dedicated team of over 2000 employees spread across Malta, Poland, and Georgia, SOFTSWISS holds multiple gaming licenses and provides comprehensive iGaming software solutions. Their diverse product portfolio includes the Online Casino Platform, the Game Aggregator featuring thousands of casino games, the Affilka affiliate platform, the Sportsbook software, and the Jackpot Aggregator. In 2013, SOFTSWISS made history by introducing the world’s first Bitcoin-optimized online casino solution.
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